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  1. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    For example, you might find technical problems that caused soft 404s, auto-generated URLs that you didn't even know were there, serious duplicate content problems, thin content, doorway pages, over-optimization, etc.

  2. Google Webmaster Tools Now Finds Smartphone Crawl Errors

    Not found errors and soft 404s: A page can show a "not found" message to Googlebot, either by returning an HTTP 404 status code or when the page is detected as a soft error page. It can be bit complicated for websites with a high number of...

  3. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Building a brand and improving your customer service may not show up directly in your analytics, but these "soft" metrics can have a major impact on the bottom line. It can be particularly challenging when justifying the budget for social media...

  4. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    Soft Skills are More Important Than Hard Skills The reason for this is that soft skills are harder to learn and require a more nuanced form of learning. In his book, Schawbel says that "Companies are looking for (soft skills such as) leadership...

  5. New Google Local Listings Carousel Showcases 7 Results Above the Fold

    Or Torchy’s Tacos with a stack of their soft drink cups? Google seems to be doing a limited beta test of a new style of displaying local search results, such as restaurants, in a unique carousel style that allows a user to scroll sideways through...

  6. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Lavendar - Floral, soft, fresh, with hints of grandma's potpourri Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new...

  7. 13 New Year's Resolutions Every Marketer Should Make in 2013

    Sharpen Your Soft Skills It can be argued that soft skills are more important than hard; meaning, for example, employers value communication skills over coding skills. Soft skills are present in most marketing functions, so improving these will...