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  1. Hit By Panda and Confused About Low-Quality Content? Run This Google Analytics Report Now

    For example, you might find technical problems that caused soft 404s, auto-generated URLs that you didn't even know were there, serious duplicate content problems, thin content, doorway pages, over-optimization, etc.

  2. Google Webmaster Tools Now Finds Smartphone Crawl Errors

    Not found errors and soft 404s: A page can show a "not found" message to Googlebot, either by returning an HTTP 404 status code or when the page is detected as a soft error page. It can be bit complicated for websites with a high number of...

  3. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    Building a brand and improving your customer service may not show up directly in your analytics, but these "soft" metrics can have a major impact on the bottom line. It can be particularly challenging when justifying the budget for social media...

  4. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    Soft Skills are More Important Than Hard Skills The reason for this is that soft skills are harder to learn and require a more nuanced form of learning. In his book, Schawbel says that "Companies are looking for (soft skills such as) leadership...

  5. New Google Local Listings Carousel Showcases 7 Results Above the Fold

    Or Torchy’s Tacos with a stack of their soft drink cups? Google seems to be doing a limited beta test of a new style of displaying local search results, such as restaurants, in a unique carousel style that allows a user to scroll sideways through...

  6. Google April Fools' Pranks 2013: YouTube Closing, Google Nose, Gmail Blue & More!

    Lavendar - Floral, soft, fresh, with hints of grandma's potpourri Smells like April Fools' Day. You know, immature and cheesy, with a quick, bright finish. At least according to Google Nose, one of the latest additions to Google's long line of new...