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Soda

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  1. Top Manufacturers of Consumer Goods Using PPC for Brand Awareness

    Some of the top manufacturers of consumer packaged goods (CPG) – those products like soda, candy, liquor, and toothpaste – are using paid search not for direct sales, but for brand awareness – just like they would television ads.

  2. Crowdsourcing Gone Wrong: How Brands Can Avoid Messy Marketing Mistakes

    As you'd expect, the crowd decided to show their wit instead, by submitting and voting up names that wouldn't be allowed anywhere near a bottle of soda. The vote was quickly cancelled, and the soda was imaginatively named… "Apple Mountain Dew".

  3. Mobile Landing Page Optimization - 10 Best Practices for Success

    Regionalize “voice” to use local terms or slang (e.g.y'all, coke/soda/pop) Optimization tactics are intended to boost conversion, improve PPC quality scores, and provide a better user experience. Yet with so many companies "not ready to do mobile...

  4. 5 Cool Twitter Marketing Stories

    Puree+¼t soda; +2c milk/¼c crm/c slicd cherrytom. Twitter has launched a collection of user-contributed stories that showcase just how small the world can become through social media. Five of the currently published Twitter Stories are particularly...

  5. Supersized Google Sitelinks: A Review & Early Optimization Tips

    The Jones Soda example above provides some decent sitelinks to look at from a title perspective, but three of the four “description snippets” are the same. In fact, I would probably be madder that I can’t get the 2011 love that Jones Soda gets:

  6. Great Ice Cream Sundae War Celebrated By Google Doodle

    So, instead of offering an ice cream soda, ice cream was served with cherries and syrup drizzled on top. For some reason the "righteous" very much against what they called "sucking soda" (especially on the Sabbath and the clergy started preaching...

  7. Court: Bidding on Competitor's Name OK in AdWords, adCenter

    It is tough, when you go to the grocery store for Coke but you really mean cola, get to the soda aisle and see all the selections and buy Pepsi. Buying ads based on a competitor's name doesn't violate trademark law, a court has ruled, overturning a...

  8. Which Markets Are the Biggest Users of Apple Products?

    Hey, if it matters whether you drink cola, pop, soda, or tonic, then it matters where the Apple products are concentrated. Okay, so I'm a PC guy, not a Mac guy. But I've just seen a study from Experian Simmons that answers the question: Which...

  9. More Localized Google Suggest and Improved Spell Correction for Names

    I wonder if Google will serve up different suggestions in different metro areas if you start searching for cola, pop, soda, or tonic? If you are in Idaho, then optimize for soda. Image via Wikipedia Pandu Nayak, a member of Google's technical staff...

  10. Your Social Media Content Must Be Valuable

    The fact that the ShamWow even removes the brown color of the soda from the carpet is another pain point that is eased and viewers could find of value. What I find of most value about the ShamWow is the part of the video where Vince pours the soda...

  11. Can Google Predict the Next President?

    Should Coke use the term "soda pop" or "soda" to describe the products on its Web site? This was the easiest way to get a proxy on what terms people searched on the most. Did more people search for cheap travel or travel?