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  1. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  2. Facebook Mobile Ads a Hit for Investors, But What About Marketers?

    SocialCode shows CTRs about 5 times higher and effective CPM 4.6 times higher for mobile, compared to the averages of other formats. Another Facebook Ads API partner, SocialCode, told AdAge this week they had done some research of their own; theirs...