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  1. Biggest Search Events of 2011 & Predictions for 2012

    Microsoft-Yahoo Search Alliance The Microsoft-Yahoo Search Alliance gave Microsoft direct access to some of Yahoo's search technologies as part of a 10-year licensing deal. Ostensibly, the alliance was part of an aim to deliver faster, more...

  2. Asia Search Update: Yahoo Algo Transition Goes to India, Google Eyes Southeast Asia

    While the global search alliance between Yahoo and Microsoft has completed in the U.S.and Canada, the transition is slowly making its way to Asia. Yahoo’s organic search results are scheduled to transition to Microsoft Bing for the India market, a...

  3. State of Search: Strong SEM Industry Growth Projected in 2011

    PPC is as significant as ever, the SEM industry is stronger than ever and projected to grow 16 percent this year, and the Microsoft-Yahoo Search Alliance was well-received. Nearly 27 percent of agencies felt the Search Alliance merger produced a...

  4. Are You Losing Money to Microsoft adCenter's Syndicated Search Partners?

    As Microsoft adCenter continues to gain in importance thanks to the Search Alliance, it also becomes more important to manage adCenter to its full potential. If you aren't reporting on Microsoft adCenter's Syndicated Search Partners, there's a good...