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  1. 10 Shocking Facts About Content Marketing Today

    Social media sites and blogs reach eight out of 10 Internet users in the U.S. Whether your buyer persona is most frequently on LinkedIn or Facebook, content marketers need to have a presence on social media and develop a blog strategy for outreach...

  2. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    For many brands, SEO, social media, email marketing, conversion, content marketing, mobile, and website design and development have been approached as independent practices for many years. As the lines blur between website user experience...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. In addition to optimizing for the desktop experience, make...

  4. 6 Tips For Hiring a Real Social Media Marketer

    Good social media marketers have an understanding of classic marketing in general, the buying cycle, the media mix, and how brand equity is developed. As a result of the initial article, I was contacted by a company who had just hired a social...