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Social Work

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  1. Mobile Advertising Measurement: Winning the Long Game

    Share: The user has shared something within your app via a social network. Invite: The user has invited others to your app via a social network. As mentioned previously, some enterprise marketers work with hundreds of publishers, and being able to...

  2. Forget Big Content – Small Content Is Critical to Search Success

    Read any popular digital marketing thought leadership blog and you'd be bombarded with the notion that "big" content is the future of search and social success. Extracting social data is relatively straightforward and will help you paint a true...