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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    A culmination of several months' work and a year’s planning, ClickZ Live is the rebranded conference of the former SES and recognizes the ever-evolving changes taking place in the digital marketing industry, which has moved far beyond just search.

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    Over the years Google algorithm has been changing to take into account social factors more than they were previously. And with a lot of social sharing comes the issue of how to separate knowing what is simply popular, or even a one-hit wonder in...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Beal said it's smart to put people on call to monitor social media mentions, and contact the necessary people should any issues arrive during off hours. But] you can use social media monitoring tools so at least somebody is monitoring what's being...

  4. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Instead of aiming to "reach" the masses yourself by blasting your message, work with a targeted group of people who can better tell your story. To be influential on the social web means you produce and share content that gets people excited about...

  5. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword. Social By entering a competitor's domain, you can immediately see approximately...

  6. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    Allow me to show you the bigger picture – a picture that we are part of regardless of our role in search, social, digital, and content – as we are all marketers. Search, social, content, and digital marketers probably agree it's an exciting time in...

  7. SEO for Startups & New Businesses: An 11 Step Plan

    At each stage, there are paid, social graph, or syndication options that go beyond traditional SEO and can work synergistically. This means you need to make your content as locally relevant as possible and to make it work great on mobile devices...