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  1. How to Create a Social Media Friendly Landing Page

    Landing page optimization continues to be a growing conundrum for many brands, especially when you throw social media communities into the mix. If you want your social media friends and fans to watch a video, download a tool, or sign up for an...

  2. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    While much of the ground work has been laid for perfecting paid search and how well it works for retailers' customer acquisition goals, the fact of the matter is that retailers still have plenty of opportunities to learn more about their customers...

  3. Marin Adds Google Shopping Campaign Management

    Formatting product feeds and applying custom labels to work with Google Merchant Center. Targeting audiences with social and display ads using data gathered through Google Shopping campaigns. Marin estimates retailers will allocate one-third of...

  4. 10 Shocking Facts About Content Marketing Today

    This may take some work – and an employee who is dedicated to social networking efforts. Every year, more channels of communication open up for marketing teams – think of all of the apps and social networking sites that have exploded onto the scene...