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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    A culmination of several months' work and a year’s planning, ClickZ Live is the rebranded conference of the former SES and recognizes the ever-evolving changes taking place in the digital marketing industry, which has moved far beyond just search.

  2. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    Over the years Google algorithm has been changing to take into account social factors more than they were previously. And with a lot of social sharing comes the issue of how to separate knowing what is simply popular, or even a one-hit wonder in...

  3. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    Beal said it's smart to put people on call to monitor social media mentions, and contact the necessary people should any issues arrive during off hours. But] you can use social media monitoring tools so at least somebody is monitoring what's being...

  4. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    Instead of aiming to "reach" the masses yourself by blasting your message, work with a targeted group of people who can better tell your story. To be influential on the social web means you produce and share content that gets people excited about...