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  1. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Blogs are websites like any other website. Participating in Google+ doesn't automatically mean a blog author is a subject authority. Google spam cop Matt Cutts wrote about it in his blog, The decay and fall of guest blogging for SEO.

  2. You'll Laugh, Then Cry When You See the Simple Trick This Single Mom Uses to Beat Enterprise SEOs

    It's also important to note, however, that these websites cannot be emulated point for point to maximize success. If you try for a purely quantity-based approach, people are likely to bounce so quickly it could affect Google's assumptions about the...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Finally, ask them where they would go to validate that the company they found was a legitimate place to do business (e.g.review websites or social media). UserTesting.com presents a way for you to send real live people on the same journeys your...

  4. 3 Ways Merging Google AdWords & Analytics Can Improve PPC Results

    For most searchers, there are multiple contact points with other advertising, searches, or websites. Integrating Google AdWords and Google Analytics makes for a data rich experience. Here are three examples of how combining Google AdWords and...

  5. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    Using the inverse of the previous example, marketers can also retarget visitors who have come to their websites through a desktop device with a mobile-targeted ad. Custom Audiences allows marketers to retarget Facebook users who earlier visited...

  6. Top Online Retailers Favor Facebook for Traffic and Sales [Study]

    When it came to integrating those social networks into retailers' product pages, most websites covered the social media bases; but coming in just ahead of the others in terms of integration was Pinterest's "pin it" button at 62 percent, versus...

  7. SEO Basics: 8 Essentials When Optimizing Your Site

    Search engines want to do their jobs as best as possible by referring users to websites and content that is the most relevant to what the user is looking for. How can you build your website in a way that will please both your visitors/customers, as...