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  1. Reflecting on a Successful ClickZ Live New York & A Fond Farewell to Mike Grehan

    We will all miss him but are delighted that he will continue his longstanding involvement with the show and websites as both a valued speaker and expert contributor," said John Barnes, managing director, Digital, Tech, and Interactive Marketing...

  2. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  3. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    We've actually thought about this quite a bit because from the earliest days it would get us really kind of frustrated when we'd see reporters talk about PageRank and say PageRank is a measure of the popularity of websites because that's not true...

  4. 3 Non-SEO Tips for Small Businesses Scared of Google Penalties

    Syndicate press releases to websites with strong readership such as Yahoo Finance and MarketWatch. Share them on social media and promote them to reporters and customers. Google has been making lots of noise of late, penalizing guest blogging...

  5. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    Blogs are websites like any other website. The search and social media industries are inundated with many myths, misconceptions, and mistaken beliefs. For example, currently, if you're targeting a German audience, most Germans are spectators...

  6. So... You Think SEO Has Changed?

    SEO (still) isn't dead and won't be until the day that search engines can no longer drive significant traffic to websites (which won't be for a long, long time, if ever). In terms of content creation, there is now more awareness of how certain...

  7. How Personalizing Websites With Dynamic Content Increases Engagement

    It's now possible for any marketer to deploy personalized websites thanks to today's technological advances. The social media revolution of the past few years has completely changed the way we use and experience the web; it's now more about the...