SEO News

Social Web People Centric

  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    The short answer is to create a process that is "audience-centric. This is used a lot in Web and UX design and understanding that fear of inadequacy, in the case of Men's Health, is a key driver of behavior will help you refine your ideas to hit...

  2. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    There is a very significant marketing aspect to SEO as it becomes more content centric. Adobe Experience Manager has its roots in Web content management and has now evolved to cover the whole digital user experience via optimization and integration.

  3. A New Direction for SEO in 2014: The Secure Search Manifesto

    The rapid pace of change in our market, fueled by the convergence of earned, owned, and paid media has meant that the traditional SEO mindset moved from keyword-centric methodologies toward new content-centric, and key revenue based strategies.

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    CIMA - Chicago Interactive Marketing Association, Chicago’s only interactive-centric professional organization; Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising...

  5. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    As we move toward a content-centric approach to marketing, search and social media new influence based metrics become more important. Authorship is an important social signal because it allows Google to attach those signals to an individual, not...

  6. How the Filter Bubble Impacts Google, Bing Search & What It Means for SEOs

    As social results begin to proliferate in the SERPs, we continue to see more results based on our previous predilections (click history, etc.and from our own "social bubbles" while moving away from the broad web-centric results of Internet search...