If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time. At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were making their...
Effective content marketers follow a three-step audience research, planning, and measurement process to maximize the odds that their content strategy is going to reach and engage the intended target audience.
We've transformed ourselves from a link-building company to a full-service digital marketing company, with offerings ranging from large-scale social media campaigns to on-page content strategy. Before any sort of execution, our marketing and...
Content Strategy and Production: Armed with site crawls and a background in content strategy, SEOs can help drive decisions around content creation, consolidation, and production. Traditional SEO provides a proven and stable foundation from which...
Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. How Google’s Image Search Update Killed Image SEO – Define Media GroupOn...
Keyword strategy is not only important to implement on-site, but should extend to other off-site platforms, which is why you should also be thinking about multi-channel optimization. Your links, paid search, and social media acts as the icing, but...
A lot of ecommerce sites focus solely on their PPC campaigns as their visibility strategy, ignoring the added relevancy that optimizing pages for keywords can offer. That's why PPC campaigns are often a more attractive marketing option to ecommerce...
Blocking bots from a mobile site is a dated strategy and can actual hurt you when users search for a mobile version of your site. Summing it up, next-gen architecture is about three key elements: social media, content, and accessibility.
JT: I would say that it is a long-term strategy and should not be thought of as the same as turning off and on a PPC/display campaign (people sometimes compare SEO to PPC). Erin Everhart is the director of web and social media marketing at 352...
Working on a content strategy. Plan the process of sharing it on social media and all over the web in various forms. Neglecting core SEO tasks may result in losing out on the long-term benefits that can accrue out of all the social media efforts...
The SEO world continues to shift its collective focus to all things content: content strategy, content generation, content marketing, etc. Photos are content so pay close attention to your image strategy and use visuals to effectively enhance...
This strategy is great for businesses with a small following in popular social networks; it allows them to take the path of least resistance to building a social following. A good local SEO strategy should detail how to extract local knowledge from...
This is a popular strategy many people use to promote their sites. We don't necessarily make people remove these in the process of moving towards a reconsideration request, but we do press them hard to alter their strategy.
Optimizing for Facebook and Graph Search should also be a key part of social SEO strategy. In 2013, taking a page-based approach (as opposed to just a keyword driven approach) is going to be an important factor in your SEO strategy.
This year, perhaps focus on doing more of the things that have made your B2B SEO strategy successful first. This was only narrowly ahead of social media and content marketing – two tactics that certainly augment and help improve overall B2B SEO if...
Social media/Web 2.0 sites The idea is to take an SEO perspective on content and merge it with content strategy, editorial, distribution, and planning. Some of the best thought leadership and strategy firms have been using this approach...
Perform outreach to facilitate a content / social strategy. Focus your link strategy around these common link types: Step one to creating an effective link building strategy is to assess the current situation.
Together, we see the need for an overarching content strategy that coordinates written, video, and visual content pieces with social media that fully engage audiences and add to the knowledge graph. Yet, we enter the paradox – the easier a strategy...
The ‘Bing it on challenge’ signified a sharper and more aggressive strategy whilst Google’s new paid for shopping results came under scrutiny with the "Scroogled" campaign. The new mobile SEO strategy
Inspired by Richard Kirk's open performance review of the Performics SEO strategy, I set out to establish some benchmarks for successful content ideas in 2012 as a basis to award specific badges of honor for each article.
