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  1. Writing Your Way to the Top of Search and Social Results

    We’ve entered the era of intelligent content that is laced with smart optimization and is penned by qualified writers who have a name, rank, and serial number of credentials and influence. Brands and marketers can gain inspiration from the E-A-T...

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Local Search Optimization What search engines does [VENDOR NAME] provide optimization for? Describe [VENDOR NAME]'s philosophy as it relates to local search optimization. Describe [VENDOR NAME]'s philosophy as it relates to organic local search...

  3. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Adobe Experience Manager has its roots in Web content management and has now evolved to cover the whole digital user experience via optimization and integration. Where Content and Optimization Meet: The Point of Creativity

  4. Searchmetrics Releases New Tools to Analyze & Optimize Web Page Performance

    The "Page Cockpit" collects page-level search performance metrics like analysis of traffic, conversions, backlinks, and social media activity for a Web page, as well as analyzes individual pages to make recommendations for content, technical, and...

  5. SEO Basics: 8 Essentials When Optimizing Your Site

    In addition to optimizing for the desktop experience, make sure to focus on mobile and tablet optimization as well as other media. Basic search engine optimization (SEO) is fundamental. Keyword strategy is not only important to implement on-site...

  6. 4 Ways B2B SEO Tactics Augment Event Marketing Initiatives

    Review of copy for keyword optimization and link references in traditional marketing collateral. Assembly of digital variations of traditional copy for use in social media platforms and other online mediums (i.e.blog posts, landing pages, etc.

  7. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM), web development, information technology (IT), social media, affiliate marketing...