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  1. The Content Hack That Will Unlock 100 Years of Journalistic Tips for Your Digital Strategy

    Social Media Below is an example of cover lines our agency might use for an issue of Zazzle Media" (personas exist to inform this process). This is used a lot in Web and UX design and understanding that fear of inadequacy, in the case of Men's...

  2. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    In the early stages of online advertising, targeting options were predominantly derived from traditional media tactics and focused around demographic, geographic, and time-based information. The ability to track the interactions people have on the...

  3. Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

    Social media traffic made up 1.6 percent of all site visits in Q2.percent of social visits came from a mobile device in Q2. While some sites experience nearly a quarter of their traffic from social, the report said, on average, social media traffic...

  4. Content Conundrum: The Vanity vs. Performance Dilemma

    Simply following shares, chasing lists, and reporting on social media metrics alone serves little business purpose. Social media platforms thrive on vanity and ego and the modern-day content marketer needs to balance objectives, amplification, and...

  5. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    With regard to digital asset management, new features now optimize for asset sharing, reuse, and media delivery for dynamic images and video. I managed to catch up with Stark at the Adobe Marketing Summits in Utah and London this year to talk in...