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  1. Cross-Device Measurement: Believe the Hype

    However, there is a simple solution to measure cross-device campaigns. As multi-device consumption becomes the standard for consumers, marketers need to clearly understand mobile measurement and the analytics available to stay ahead of the curve.

  2. 130 Questions to Ask When Choosing a Local Search Automation Tool

    Does the location page solution have social components included? What mapping solution(s) (Google, Bing, OpenStreetMap, [VENDOR NAME] integrated with? From what other tools (Web analytics, CRMs, etc.can [VENDOR NAME] import reporting metrics?

  3. SEO Into 2014: The Irreversible Changes in Google's Products

    We have several trends right now that seem to be hovering around some solution: Riley Newman, Head of Analytics at Airbnb, recently published a fun and geeky article about their search algorithm. Perhaps what we don't realize is that Google has...

  4. Marketing Automation & Search – 3 Strategies for Mutual Success

    Another search for "software solution integration timeline" would typically close within 60 days of that search at 50 percent. Our marketing automation platform showed us that "software solution integration timeline" was a phrase that should...

  5. 6 Predictions for 2013: Search Marketing & Big Data Analytics

    At the same time, the search ecosystem will continue to change rapidly – a new search solution from Facebook, changing guidelines and algorithms from Google, further consolidation of product search by Amazon, or more meaningful market penetration...

  6. How to Create a Social Media Editorial Calendar

    Microsoft Excel: This is the trusted standby and go-to solution that can be at least used as a step one in mapping out a strategy. On the flipside it could be a daily master plan that you did follow that made your analytics go through the success...