This includes your graphic designer, developer, PR person, publicist, online media manager, web analytics person, social media manager, subject matter experts and bloggers. You're tasked with launching a social initiative or making social media...
I see such great results from marking up data in a web page, and I'm excited to see the barrier to entry lower even further. Share your new post/page on social networks and with customers and any other relevant audiences.
This report was designed by Peter van Klinken as part of a contest held by Avinash Kaushik and won him a signed copy of Kaushik's excellent "Web Analytics 2.0" book. This report is an awesome tool for social media community managers because it...
Web research suggests that web pages are normally viewed from left-center to right, with substantially less focus paid to the right-hand side. FTC also brings up social listings, such as the ones you see in Facebook’s Graph Search, or even Google...
For example, "web design company" has much more traffic but "web design agency" brings up a higher quality of businesses. When we did this, we sent out the survey to existing clients who fit our new target, CMO and marketing organizations and...
Brands and agencies looking to make the most of this surge in Vine activity now have the chance to amplify, optimize and analyse the success of their Vine campaigns across the social web using the industry's first end-to-end social video product...
ReachLocal will set you up with a web presence and an online marketing (search, social, display, mobile) campaign that fits your budget. Inbound links and citations / mentions for the target web page and the domain
Agencies are looking for new ways to leverage web 2.0 and offer additional services to their existing and new clients. Make sure you can offer all/any search marketing services and even venture into other digital marketing services, like social...
Facebook Graph Search is also becoming increasingly important, since Facebook is one of the top ranked and indexed sites on the web. So one of the first things you want to do, Beckman said, is to make sure that your brand has a profile on all the...
Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site. Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing...
Consumers have changed the way they navigate the web along their customer journey. This matrix is used to help remind us as we create deliverables to be mindful of these integration points across search, social, e-mail, and display.
Just about anything that you do on the web today requires an email address. Mobile and social have been among the most talked-about subjects for the last couple of years. This is an important thing to look at because you can figure out if you have...
It is heading in a direction where these “dozens of signals” no longer impact some precise query that you're searching for, but instead whole areas of the web that you'll want to explore. Organic search optimization remains the ultimate answer to...
Recent research from the Unruly Social Video Lab has found there is a huge appetite for branded videos on the web. And the social ad effectiveness study found that recommendations dramatically increased ad performance.
Pinterest announced the launch of Pinterest Web Analytics in March. Start With Pinterest Web Analytics Here's a link to a custom report that you can install to your analytics account (make sure you're logged into your Analytics account or this link...
Web marketing has seen incredible growth and development in the last ten years. Rely solely on social? Don't use social at all? That means SEO working with the social team, working with public relations, working with PPC, and working with offline...
Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all across the web. When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers...
There are eight card types that can be attached to tweets, each of which has a beautiful consumption experience built for Twitter's web and mobile clients: Twitter Cards helps to richly represent content within tweets across the web and on mobile...
To prove impact, setting goals and benchmarking the current web presence is necessary. What impact did these efforts have on the web presence for organic search? SEO is the on-going process of discovering and uncovering highly converting unbranded...
Video content has proven to be popular with Millennials, web native 18- to 34-year-olds who are an attractive target for many advertisers. Capitalizing on what appears to be unquenchable demand for video content, BuzzFeed today announced plans to...
