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  1. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    Take a look around the web at related content that has been a hit online, and find ways to put your own spin on it. Look at what content is populating the web and find a way to take the unexpected, 180‐degree approach to make your content stand out.

  2. A 7-Step Landing Page Template to Convert Prospects into Leads

    Also, any system that you choose needs to be configured so that it doesn't prevent you from doing the things you need to do: send and receive email, use the web, share documents, back up and restore files at remote locations, and many others.

  3. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Google: Disavow Links Even If Removed As A Best Practice – Search Engine RoundtableSays Google's John Mueller: "While it's really important for the web-spam team when processing the reconsideration request to see significant effort put into...

  4. SEO Tactics for App Stores, Mobile App Website Pages & Local Markets

    The title of the app determines the URL and title tag of the web page the app is hosted on. The keyword field influences the search results because there is far less text to indicate relevance of an app than there is for a traditional web page.

  5. Racing Penguin: How to Attack Unnatural Links Before Penguin Hits [Case Study]

    Web of Trust (WOT) and Human Intelligence He told me how some of his friends were seeing warnings from web of trust (WOT) that his site had a poor reputation score. If you're not familiar with web of trust (WOT), it's a crowdsourced system for...

  6. SEO Basics: 8 Essentials When Optimizing Your Site

    Most importantly, how can SEO help your web presence become more profitable? Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and...