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  1. Attention Digital Marketing Director: Read This for Your Social Media Success

    This includes your graphic designer, developer, PR person, publicist, online media manager, web analytics person, social media manager, subject matter experts and bloggers. You're tasked with launching a social initiative or making social media...

  2. My Top 5 Most Used Custom Reports in Google Analytics

    This report was designed by Peter van Klinken as part of a contest held by Avinash Kaushik and won him a signed copy of Kaushik's excellent "Web Analytics 2.0" book. This report is an awesome tool for social media community managers because it...

  3. How to Make Your Keywords Fit Your Marketing Messaging

    For example, "web design company" has much more traffic but "web design agency" brings up a higher quality of businesses. When we did this, we sent out the survey to existing clients who fit our new target, CMO and marketing organizations and...

  4. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    Authorship is an important social signal because it allows Google to attach those signals to an individual, not just a web site. Increasingly all search engine including Google are adopting schema.org markups as the industry standard for passing...

  5. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    Consumers have changed the way they navigate the web along their customer journey. This matrix is used to help remind us as we create deliverables to be mindful of these integration points across search, social, e-mail, and display.

  6. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Just about anything that you do on the web today requires an email address. Mobile and social have been among the most talked-about subjects for the last couple of years. This is an important thing to look at because you can figure out if you have...

  7. SEO Into 2014: The Irreversible Changes in Google's Products

    It is heading in a direction where these “dozens of signals” no longer impact some precise query that you're searching for, but instead whole areas of the web that you'll want to explore. Organic search optimization remains the ultimate answer to...

  8. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    Pinterest announced the launch of Pinterest Web Analytics in March. Start With Pinterest Web Analytics Here's a link to a custom report that you can install to your analytics account (make sure you're logged into your Analytics account or this link...

  9. A 5-Step Plan to Increase Brand Awareness Using the Google Display Network

    Placement targeting on the Google Display Network can be very powerful, allowing you to reach your target audience all across the web. When it comes to increasing brand awareness, AdWords can be a great medium that is often overlooked by marketers...

  10. 13 Twitter PR Secrets to Report News, Gain Publicity, & Build Relationships

    There are eight card types that can be attached to tweets, each of which has a beautiful consumption experience built for Twitter's web and mobile clients: Twitter Cards helps to richly represent content within tweets across the web and on mobile...