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  1. A 5-Step Action Plan for Influencer Marketing & 9 Expert Tips to Get You Started

    To be influential on the social web means you produce and share content that gets people excited about specific things. The leading brands and agencies have understood influence isn't about megaphones and popularity and the social web is not one...

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    The Search Agency today released a new mobile scorecard report, which looked at the Top 100 Web-only retail sites to see how well they fared against key elements in a mobile user's experience. What it found was that overall, sites did not stack up...

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    This information is primarily on paid advertising, but on the SEO / content marketing side of keyword competitive spying, the example below shows the keyword "Web Hosting Company" top SEO Competitor; Root URL, Google Rank, # of Back Links, Indexed...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    Discrete content elements – web pages, images, PDFs, videos, social profiles and brand pages, local listings, and off-site (reviews) pages all require on-page optimization. Search engines are geo-locating results more and more – not just the local...

  5. Blog SEO Quiz – Test Your Blog Optimization Knowledge

    The people who build blog templates might generate URLs (web addresses) that search engines can crawl. Adapted from "Information Architecture for the World Wide Web" by Peter Morville and Louis Rosenfeld.

  6. How Personalizing Websites With Dynamic Content Increases Engagement

    The social media revolution of the past few years has completely changed the way we use and experience the web; it's now more about the user, user engagement, and user-driven content. Updating your site with new content isn't enough to successfully...