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  1. Conquering Content Marketing, Step 3: Facing the 'Fans'

    Lisa forgot that Instagram even did video, but she really liked the idea and followed up with, "How about we use the winning videos in a TV commercial? For SEO, Lisa can use the British Outfitters website as the campaign hub, with numerous spokes...

  2. Avoid SEO Hype: Why Small Businesses Should Focus on Return on Investment

    It's easy to be swept up in the hype of controversy about which linking strategy is OK and Matt Cutts' latest cryptic video response. Local TV advertising: 1 percent Social media has had a more difficult time proving direct ROI and Google's recent...

  3. SEO Basics: 8 Essentials When Optimizing Your Site

    Create rich media content like video, as it's easier to get a video to rank on the first page than it is to get a plain text page to rank. Your links, paid search, and social media acts as the icing, but your content, information architecture...

  4. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more. It's official: Zuckerberg Media chief executive Randi Zuckerberg will keynote ClickZ Live on April 1 in New York, for the inaugural...