SEO News

Social Tv Second Screen

RSS
  1. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    He went beyond talking about social being the second screen experience and started off with a bang saying Twitter is the second screen. For "American Idol", where you see the bottom third of the screen filled with live Twitter voting, he describes...

  2. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    The web, social media, and mobile have evolved TV into a multi-screen experience that transcends devices. Not only are we watching more television than ever before, we’re interacting with programming on the “second screen” in ways that enrich...

  3. Social Retail: Finding, Engaging & Cultivating Today’s Connected Consumer

    With a number of clear app leaders and opportunities for branded content delivery alongside and within entertainment content via mobile and tablets, brands must develop a strategy that incorporates advertising and content in order to tie existing...

  4. Google+ Bowling: Real Life Bowling Rethought for Real Life

    Check your Google TV screen after every throw and you’ll be kept up to date in real time what your current score is, as well as demographic, geographic, and social data on all those strangers who are viewing your game behind you.

  5. Social TV Grows Up: Communities and Advertisers Flock

    With the inclusion of new “SideShows” into their application, Miso has put content that is synched with shows right into the TV watching experience on the second screen. Going beyond Facebook and Twitter, a number of applications have sprung up...

  6. Miso 'SideShows' Companion App Satisfy Science Channel Fans' Thirst for Knowledge

    Social TV start-up Miso has launched SideShows, or interactive content experiences that play on users' iPhones while they watch TV to deepen engagement with the second screen. Discovery has also been working with social TV start-up GetGlue since...

  7. Online Video Trends in 2011: From YouTube Mobile to Major Redesign

    Today there’s increasingly just video, and it’s available everywhere: on a phone, a tablet, a laptop or a television screen, in your office, on your couch, in a cab. Major YouTube Redesign Zooms in on Channels, Video Discovery, Social Sharing

  8. Running Online Video Ads Alongside TV Doubles Brand Recall [Study]

    Multi-screen advertising addresses the doorway problem by reminding us of what we've forgotten. The TV plus YouTube group showed twice the brand recall of the TV-only group for 15 second ads, and one and a half times the brand recall for 30 second...