but there are many takeaways from successful campaigns. Like publicly calling someone out in a blog post, or fussing about someone on social media? A few years ago the blogosphere seemed to have a lot more debate and it was quite common to see...
How closely should marketers monitor their social ad campaigns? Without selling your services, or at least building an audience you can market to, you're wasting budget, so it's absolutely critical to monitor the conversions generated or influenced...
Enhanced campaigns improvements for Google+ and mobile apps – Inside AdWordsEnhanced campaigns now automatically include social annotation (number of Google+ followers) "when they can improve ad performance", if you have recent "high-quality...
Reporting and Analyzing PPC Campaigns – Bing Ads Blog Building the B2B Social Media Machine: Tactical Advice aimclear Blog How your content writers fuel your B2B social media results – #SESNY – Brafton
Eric mentioned that for upper funnel campaigns, which are generally use richer ads, mobile is included with media buys. Upper funnel brand work: Measure top of the funnel metrics as you would with other branding campaigns
I’ll be presenting a step-by-step process for planning, setting up, executing, and reporting on Twitter Ad campaigns as well as offer ideas on how you can test specific elements to optimize your budget for lead generation and customer acquisition.
And hashtags could also serve as important tools for cross-platform marketing campaigns, according to Steve Birkett, marketing associate with the Esvee Group, a marketing and web services consultancy in Brooklyn.
Tip: Use the Triangle of Relevance Methodology to strategically achieve "magnetic" campaigns. When it comes to calculating "wins" for campaigns, these two formulas are most commonly used: Measuring social media ROI can be a daunting task, but not...
TV advertising operations were also shown to be used alongside social media ad campaigns about 37 percent of time, according to the study. In the offline world, 52 percent of those surveyed reported combining print ads with paid social media...
Digital marketing is about much more than simply links of course but for the sake of this post I want to concentrate on how such a structure can help us maximize the value of the content marketing campaigns we plan.
Most of the brands that have announced their plans for Super Bowl XLVII in New Orleans have yet to begin uploading teaser campaigns to YouTube. Unruly Media has released a Super Bowl playbook and an infographic that marketers will want to read and...
Waterhouse says, "Across the campaigns that Unruly runs for top brands and their agencies, we’ve seen more videos watched and shared across mobile and tablet devices than ever before due to the rise in smartphone ownership and high speed mobile...
Campaigns: Integrated campaigns will become the default for marketers who are trying to leverage content across multiple channels and make the most out of their media spend. Tools: Tools will start to consolidate as more marketers look to...
There was much news about the campaigns, the debates, and anything else having to do with the candidates and their personal lives (take a look back at this article for a brief reminder – remember searches for “shirtless romney”?
And lest we forget, JELL-O has long touted its fun-factor in its ad campaigns. There's a trend among these campaigns beyond the common theme: all of them utilize the "end of the world" concept in a way that highlights a distinguishing...
Over the last few weeks, the one thing I'm hearing a lot more people starting to talk about is the need to be agile in marketing campaigns. In order to make your marketing campaigns agile, you need to fully understand what this means - and just as...
Go-to-Market Takeaways from Rekixx and Other Crowdfunding Campaigns Research and organize a list of influential media people (social and traditional) to engage and share campaign info. From a crowdfunding perspective, you'll work with available...
On a macro level, Facebook now has independent ROI data from more than 60 advertising campaigns using a variety of third-party methodologies like panels and marketing mix models. The results show that 70 percent of campaigns resulted in a return on...
Paid search is a great channel to convert users who have been exposed to traditional advertising such as TV, print or billboard campaigns. Display is often used to compliment and work alongside other marketing efforts and when done correctly, it...
With a number of clear app leaders and opportunities for branded content delivery alongside and within entertainment content via mobile and tablets, brands must develop a strategy that incorporates advertising and content in order to tie existing...
