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  1. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During #SB48, ads included more hashtags than any other social signal including Twitter handles and Facebook account names. So whether you're in that group, or just want a short social history lessons, here's the brief history of hashtags.

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Offline, such as radio and TV ads Too many ads and making it too difficult for people to find content they're looking for will only increase your bounce rate. Your links, paid search, and social media acts as the icing, but your content...

  3. 5 Social Media Advertising Trends to Watch for in 2014

    A few years into Google's gamble in social media and Google+ is still completely void of ads. Previously I wrote about what that meant for Twitter Ads. However, I fully expect this testing to expand and for video to play a bigger role in Facebook...

  4. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    This short form video format requires brands to think outside of cutting up their TV ads for digital, but instead create new digital assets that fit the format exactly. Expect to see more traditionally ad free apps insert ads in the coming year as...

  5. SES San Francisco 2013 Revamped: 5 New Tracks, Discussion Panels & VIP Keynote

    These include items like PPC (AdWords/Bing Ads), social media advertising, remarketing, and retargeting. Social TV: Enhancing Your Social are the assets that you or your company controls. The SES Conference team is spicing things up for marketers...