Debra Mastaler: The arts (music, movies and TV) and education industry have more infographic and egobait pieces done than necessary: how many times can you write an article on how hot Channing Tatum is or how to secure a loan for college?
Now, as the market has matured and become far more competitive, brands demand measurable results and accountability for every dollar spent on social ads. Two of those marketers, Helen Overland from Search Engine People and AdParlor's Rohan...
For example, you may have social efforts that span numerous sites, all utilizing a single bit.ly URL with a single campaign tracking code, which is a great first step, but any further analysis on original site and messaging is rendered impossible.
The difference between then and now is that with advent of search, social media, and mobile devices, advertisers can no longer rely on TV and radio (or banner ads for that matter) to deliver a captive audience.
The social network is responding to an increasing outcry over the kind of content that its users upload to and Like on its servers. Just as TV news programs often show upsetting images of atrocities, people can share upsetting videos on Facebook to...
In addition, the data on Think Insights reports: percent of Gen C sleeps next to a smartphone.percent of Gen C has a social profile, and 65 percent update it daily.percent of the members of Gen C with a smartphone watch YouTube on it.percent of...
Marketplace ads are powered by "social intent data," which is a way of determining what people want to buy by looking at all the information they share with Facebook – from profile information, to the TV shows and brands they like.
Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter) – Marketing LandActions people take leading up to broadcast and cable TV show can indicate whether viewers will actually tune in, according to an analysis by...
That's because the comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first-ever celebration of comedy and comedians to be programmed on Twitter.
Percent of Time Spent Online is on Social Networking – Experian Marketing ServicesIf Internet usage were a clock, it'd look like this in the U.S. SOCIAL Yet Google+ will be 3x more relevant this year somehow, according to this infographic...
New TV and sports content drove the highest growth in video streams in Q4 2012. Publishers should look for opportunities to weave more video content into their marketing channels, such as social media.
Report: 46% Of Social Login Users Still Choose Facebook, But Google Is Quickly Gaining Ground – TechCrunchJanrain, which recently began partnering with Google+, reports that Facebook's share of social log-ins fell by 3 percent to 46 percent, while...
Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Skipping the basics and spending all your time and money on...
He invested $40,000 into a TV infomercial, but the infomercial yielded only 100 orders. And each time, attendees of the leading global event series about search and social marketing learned brand new lessons from the small company in Utah that had...
It’s only a matter of time before advertisers begin bidding for display ads on TV screens and billboards. Other ways consumers reveal their intent, and can thus be targeted, include visiting an advertisers site (site retargeting) and sharing on a...
The Future Of Television: Exploring Marketing Opportunities with Social TV aimClear Blog What content marketers need to know about Social TV: Keynote insights at #SESNY – Brafton Marketing and advertising professionals all converged on the Big...
Search marketing often attracts more of the budget, despite the fact that organic search delivers a higher rate of lead to close conversion than paid search, referral, social media, or outbound marketing.
Next, Lunenfeld explained that Twitter is the social soundtrack for TV. Ninety-five percent of all the conversations about TV shows is happening on twitter. He went beyond talking about social being the second screen experience and started off with...
The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more. Dana noted that 25 percent of all social media users have interaction with...
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Day 1) Today, marketers know that social media is no longer just another channel or standalone tactic for sharing content and...
