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  1. Weekly Rundown: Lost Google Image Search Traffic, Facebook Search Ads & More

    Percent of Time Spent Online is on Social Networking – Experian Marketing ServicesIf Internet usage were a clock, it'd look like this in the U.S. SOCIAL Yet Google+ will be 3x more relevant this year somehow, according to this infographic...

  2. SEO Basics: 8 Essentials When Optimizing Your Site

    Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Skipping the basics and spending all your time and money on...

  3. Optimizing Second Screen Engagement: Lessons for Brands From Twitter

    Next, Lunenfeld explained that Twitter is the social soundtrack for TV. Ninety-five percent of all the conversations about TV shows is happening on twitter. He went beyond talking about social being the second screen experience and started off with...

  4. Mobile Marketing: Connecting With Your Audience on the Move

    The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more. Dana noted that 25 percent of all social media users have interaction with...

  5. YouTube Now Gets More Than 1 Billion Unique Visitors Every Month

    This generation is defined by the Internet, mobile, and social – consuming content when and where they want. According to GfK MRI Fall 2012 data, members of Gen C are 45 percent more likely to be light TV viewers, choosing instead to consume many...

  6. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    Twitter has become the social soundtrack for TV. Mike Proulx, Senior VP and Director, Social Media, Hill Holliday, will give the opening keynote about Social TV on Tuesday, March 26. When events happen in the real world, they happen on Twitter...

  7. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    The modern era of television is a new media that’s more social, more connected, and more portable…and because of this TV is more alive than it’s ever been. SEW: How does the convergence of television with the web, social media, and mobile change...

  8. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...

  9. Leverage Twitter's Influence To Work For Your Brand

    A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, over 18 months of Google query data, and 270,000 user generated reviews for the same 13 brands – found that...