Study: Facebook Activity Correlates To TV Viewership (Social TV’s Not Just For Twitter) – Marketing LandActions people take leading up to broadcast and cable TV show can indicate whether viewers will actually tune in, according to an analysis by...
That's because the comedy network and social media platform have teamed up to launch #ComedyFest, or what they are calling the "first-ever celebration of comedy and comedians to be programmed on Twitter.
Percent of Time Spent Online is on Social Networking – Experian Marketing ServicesIf Internet usage were a clock, it'd look like this in the U.S. SOCIAL Yet Google+ will be 3x more relevant this year somehow, according to this infographic...
New TV and sports content drove the highest growth in video streams in Q4 2012. Publishers should look for opportunities to weave more video content into their marketing channels, such as social media.
Report: 46% Of Social Login Users Still Choose Facebook, But Google Is Quickly Gaining Ground – TechCrunchJanrain, which recently began partnering with Google+, reports that Facebook's share of social log-ins fell by 3 percent to 46 percent, while...
Your links, paid search, and social media acts as the icing, but your content, information architecture, content management system, and infrastructure act as the sugar and makes the cake. Skipping the basics and spending all your time and money on...
He invested $40,000 into a TV infomercial, but the infomercial yielded only 100 orders. And each time, attendees of the leading global event series about search and social marketing learned brand new lessons from the small company in Utah that had...
It’s only a matter of time before advertisers begin bidding for display ads on TV screens and billboards. Other ways consumers reveal their intent, and can thus be targeted, include visiting an advertisers site (site retargeting) and sharing on a...
The Future Of Television: Exploring Marketing Opportunities with Social TV aimClear Blog What content marketers need to know about Social TV: Keynote insights at #SESNY – Brafton Marketing and advertising professionals all converged on the Big...
Search marketing often attracts more of the budget, despite the fact that organic search delivers a higher rate of lead to close conversion than paid search, referral, social media, or outbound marketing.
Next, Lunenfeld explained that Twitter is the social soundtrack for TV. Ninety-five percent of all the conversations about TV shows is happening on twitter. He went beyond talking about social being the second screen experience and started off with...
The panel discussed that the integration of mobile is an opportunity to have a holistic marketing program that spans across TV broadcast, web, mobile, tablets, and more. Dana noted that 25 percent of all social media users have interaction with...
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Day 1) Today, marketers know that social media is no longer just another channel or standalone tactic for sharing content and...
This generation is defined by the Internet, mobile, and social – consuming content when and where they want. According to GfK MRI Fall 2012 data, members of Gen C are 45 percent more likely to be light TV viewers, choosing instead to consume many...
That could make Facebook host more often to the types of discussion and interaction about TV shows that frequently occur on Twitter, notes Jean-Philippe Gaudette, social media strategist at Codmorse, a Montreal-based web agency.
Twitter has become the social soundtrack for TV. Mike Proulx, Senior VP and Director, Social Media, Hill Holliday, will give the opening keynote about Social TV on Tuesday, March 26. When events happen in the real world, they happen on Twitter...
There’s no doubt that almost every business is (or at least trying to be) active on social media. But more often than not, you’ll find companies trying to engage with their audience on social channels with no plan or strategy.
The modern era of television is a new media that’s more social, more connected, and more portable…and because of this TV is more alive than it’s ever been. SEW: How does the convergence of television with the web, social media, and mobile change...
GOAL: Grow Awareness, Reduce Ad Costs social influencers X _____(#) average social network reach X _____(#) notable online brand mentions X $_____ paid spokesman or special guest costs (e.g.radio, TV, or direct mail endorsements) / _____(#) ad...
A recent BazaarVoice study –one that analyzed conversations across 26 million tweets, 8,000 radio and TV mentions, 17 months of stock data, over 18 months of Google query data, and 270,000 user generated reviews for the same 13 brands – found that...
