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  1. [#SESDENVER] Mapping Behavior Lets Advertisers Predict the Future

    Tools that optimize social graphs to target specific needs of potential customers allow advertisers to have more efficient conversations with consumers by offering solutions that anticipate demand. Better tools for mapping mobile behavior based on...

  2. Native Advertising for Small Business: The Missing Link?

    Content discovery tools, like Outbrain and Taboola, are another type of native advertising. The two biggest content discovery tools are Outbrain and Taboola. Content discovery tools engage audiences better, amplify content’s exposure, and build...

  3. SEO Is No One-Trick Pony

    You can also use any number of link research tools (OpenSiteExplorer, MajesticSEO, ahrefs/) just to name a few. Once you have developed a list of targeted keywords, you must determine how these keywords match up with content that you current have...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    Set up alerts for your brand name using tools like Google Alerts, Mention, Topsy, and SparkCentral to find out what people are saying about you and then swoop in and save the day. Search results beware and be aware, customer service is part two of...

  5. The Incredible, Vanishing Authorship Program -- Step Right Up, Folks!

    First, author photos were dropped from search results and now this: it seems as though author stats have gone missing from Google Webmaster Tools (GWT). What we’re hearing from multiple sources is that Google+ will no longer be considered a product...