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  1. What is SEM? Depends on Who You Ask

    SEM = Paid only" according to Bruce Clay, President of Bruce Clay Inc.a leading authority in search that provides search engine services, tools and training. Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites...

  2. 15 Ways to Avoid Reputation Roadkill @ClickZ Live #czlny

    But] you can use social media monitoring tools so at least somebody is monitoring what's being said. Family Feud said they were hacked, but Beal suspects that someone simply logged into the wrong Twitter account, which is easy to do if you use...

  3. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    Make sure your site is fast: Check out these tools and tips from Google on how to examine the speed of your site. An app store prompt is featured prominently at the top and the bottom of the site displays a number of social media buttons," The...

  4. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    Here is a good post that lists and reviews competitive analysis and keyword research tools. Keyword and Competitive Research Tools The same principles and strategies apply no matter which tool you're using, so go ahead and apply them with any...

  5. 40% of Marketers Want to Reinvent Themselves: Data & Change at Adobe Summit 2014

    The company's first step included implementing and integrating marketing automation, analytics, third-party data sources (e.g.using the IP address to determine a user's vertical), and testing tools. The firm heavily relied on AD like the tools...

  6. SEO for Startups & New Businesses: An 11 Step Plan

    There are a ton of tools out there to help you evaluate content both from a social sharing as well as an SEO perspective. Most content management systems can also create sitemaps – be sure to activate them, submit them to Google, and validate them...