SEO News

Social Tools

RSS
  1. Social Customer Service Secrets to Avoid Negative Search Results

    Set up alerts for your brand name using tools like Google Alerts, Mention, Topsy, and SparkCentral to find out what people are saying about you and then swoop in and save the day. Search results beware and be aware, customer service is part two of...

  2. The Incredible, Vanishing Authorship Program -- Step Right Up, Folks!

    First, author photos were dropped from search results and now this: it seems as though author stats have gone missing from Google Webmaster Tools (GWT). What we’re hearing from multiple sources is that Google+ will no longer be considered a product...

  3. How to Optimize Your Content Strategy With Social Listening

    Companies engaging in social media often leverage tools such as Sysomos, Radian 6, Hootsuite and others to "listen" and utilize this data to help inform their social strategy. When using social listening tools, you can dive all the way down to...

  4. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    When it comes to sharing content on Twitter, SEMs preferred their desktop tools over mobile. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S.search marketers (SEMs) on Twitter to...

  5. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    Tools for estate and retirement planning Don't forget to include "subscribe" and social share buttons! Social Channels: Facebook and Twitter are the "must do" channels. You may even want to adopt a social media monitoring tool so that you know...

  6. gShift Gives Marketers Additional Ways to Track Content Performance

    Tools like this can be used for short-term justifications for budget, says Adams. Content marketers who are taking the torch in becoming more SEO-friendly and social-friendly when they’re writing their content want to understand specific...