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  1. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    However, as social media engagement continues to increase, including half of American adults over the age of 65, the pull from customers, employees, investors, and media can be expected to make the Social CEO among the most effective, in-demand...

  2. Seize The Data: 5 Ways To Leverage Big Data for Social Media & Search

    The digital age hasn't eliminated the need to keep an ear to the ground to identify trends and opportunities. Social, search, marketing, PR and advertising professionals seeking ways to better frame content, data and offers can use Google Trends to...

  3. Leveraging Twitter & Facebook Ads at #SESChi

    Those ads led to an interview for aimClear with Ad Age magazine. Social media advertising will be a huge part of all of our media budgets in the future, we just have to be patient for the ad delivery methods to catch up with our budgets.

  4. Searcher Demographics – We Are What We Search

    Available measures are age, income, location (home/work), region of the U.S.household size, and presence of children in the household. The most striking differences between Google+ searchers and Facebook searchers are in age and income level.