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  1. How to Optimize Your Content Strategy With Social Listening

    Through the social listening tool Sysomos, we can see that the term ‘yoga' was mentioned over 12.5 million times in the first half of the year across the most popular social networks. Social media has grown drastically in the past decade.

  2. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    With some advanced social media tips, you and your community manager can easily build a slew of influential contacts. Working closely with your social media manager here, build a list of journalists and producers to whom you'd like to send your pitch.

  3. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail looked at 521 U.S.search marketers (SEMs) on Twitter to discover what topics they talked about, which content they consumed and shared, and what...

  4. How to Implement an Engaging Content Marketing Plan for the Finance Industry

    How many times have you heard that finances are dull and boring and no one wants to read about them? Blog: Pick a niche to focus on in your blog, and post thought-provoking and authoritative articles in it two to three times a week.

  5. 10 Shocking Facts About Content Marketing Today

    Every year, more channels of communication open up for marketing teams – think of all of the apps and social networking sites that have exploded onto the scene in 2014 alone. With the number of consumers turning to social networking to make buying...

  6. Content Conundrum: The Vanity vs. Performance Dilemma

    Every day a new list is published with no real business or performance-based metric associated – the new content/social link bait in poor disguise. Simply following shares, chasing lists, and reporting on social media metrics alone serves little...