The Future Of Television: Exploring Marketing Opportunities with Social TV aimClear Blog Marketing and advertising professionals all converged on the Big Apple last week for SES New York, the ultimate conference to get educated on the latest...
But fear of being wrong didn’t stop marketers from capitalizing on the forbidding idea with movies, television programs, and ad campaigns. Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most brands report having an...
Social TV: How Marketers Can Reach and Engage Audiences by Connecting Television to the Web, Social Media, and Mobile (Day 1) Today, marketers know that social media is no longer just another channel or standalone tactic for sharing content and...
SEW: How does the convergence of television with the web, social media, and mobile change our behaviors and shake up our long standing beliefs about TV? The modern era of television is a new media that’s more social, more connected, and more...
Source content from magazines (recurring features, themes, short form and long form) newspapers (timely, objective, sensational) and television (storytelling, recaps, previews) Co-created: This strategy makes each piece of content a magical thing...
When you walk in the doors at SafeAuto, we have our most recent commercials on a large television for visitors to see. Do you promote your contest across your sites and social networks, get them featured on blogs, and show off your winners in print...
During last year’s Super Bowl game, Bud Light, Chevy, and Pepsi scored extra points with second-screen experiences that took advantage of the nearly 40 percent of football fans who engaged with their mobile devices while they watched the game on...
The update will allow Google TV users to access the Play app store as well as download and view content from the Play television and movie services. Google Play, YouTube police (YouTube) content before it is put online as long as it informs users...
NASA says the prediction is rubbish, but that hasn't stopped marketers from capitalizing on the forbidding idea with movies, television programs, and ad campaigns. Weigh the value of being among the first to associate yourself with it against the...
People are conditioned to respond to television commercials and stories they can relate to emotionally and from a multimedia perspective. Tell a meaningful story that many people will relate to and want to share via email, social media and word of...
In the next 10 years, we're going to see all the forms of entertainment film, television, video, games, and print melding into a single-platform "story engine. Hubert Munyazikwiye, Head of social media and PR at Buzzman, openly discussed their...
Even now we are running programs that tie consumer profile data into household-targeted television commercials. The general demographics alone are of value – but I can’t help thinking that many of us are failing to communicate with our most active...
The notion of getting social seems as nonsensical as a radio program asking “how do we become more television? Be Innately Social A truly social app is one that will rely heavily/entirely on a friend-connected experience in order to have a positive...
Social, along with digital display, traditional print, in-store, television, and radio (and more) is a piece of the puzzle – not the entire picture. Social Recommendations Millennials are highly-skeptical of brand content and marketing in social...
The application will also support integration with the Apple TV set-top box, allowing users to display Hangout video streams on their television sets via an iPad. The company said that the update would allow iOS users to see the improvements to the...
Programs were a short list including direct mail, events, print ads, and if the budget was present, some “above-the-line” marketing campaigns like radio and television. Today companies are looking at email, SEO, PPC, SEM, inbound marketing third...
That it is a television series and gives the network, air dates, episode run time and number of episodes. Finally, there are links to TV guide, HBO and other television networks – all followed up with images and “also try.
On November 23, 1963, a day after the assassination of President Kennedy, a family television show aired its first episode on the BBC. There never seems to be much of a respite in terms of impactful changes by the major search engines and the major...
At the age of 14, Moog built his first theremin; by 19, he was a published author, having written “The Theremin” for Radio and Television News in January, 1954. Once you’ve recorded your own track, Google has built in sharing controls so you can...
The campaign to defeat Issue 2, known as We Are Ohio, hired political consulting and ad agency The New Media Firm to serve as its principal strategists and produce its television, radio, print and online advertising.
