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  1. 3 Must-Know Findings About Cross-Channel Attribution

    With technology on your side, you can accelerate your actionability and make in-market changes that can begin to move the needle. While there have been technological advancements that enable more sophisticated multi-touch attribution models, many...

  2. Cross-Device Measurement: Believe the Hype

    Advertisers can work with third-party attribution analytics technology and implement deterministic device pairing. This technology works by linking the device on which an ad is originally viewed, with the resulting usage of the correlated mobile...

  3. Elite SEM Wins Best Agency at U.S. Search Awards

    Best Use of Search, Travel and Leisure: Havas Media, Levaraging Technology to Beat Inflation Best Use of Social Media in a Search Campaign: Kenshoo, Facebook and Experian, Finding the Sweet Spot for Search and Social Investment

  4. Social Customer Service Secrets to Avoid Negative Search Results

    If you think about it, everyone is selling, whether you’re a search marketer, yoga studio, doctor, lawyer, technology start-up, or retailer. Search results beware and be aware, customer service is part two of the social media revolution.

  5. 5 Key Takeaways From a Successful Social Media Campaign Built on Human Connection

    As technology advances, the distance between a brand and its customers has grown. What happens when a brand bridges the great divide that technology and automation have created? It is important to note that social media was used to tell the story...

  6. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Client-side web frameworks are heavily using a technology referred to as AJAX -- Asynchronous JavaScript and XML. Next to AJAX, a web technology well established to trigger the load of certain page content on demand, so-called Single Page...

  7. Marin Adds Google Shopping Campaign Management

    In addition, it today announced the integration with Productsup, a provider of cloud-based data management technology. The integration of Productsup’s technology with the Marin Software platform is great news for us," said Christina Noble, Account...

  8. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    As global Internet usage increased and technology improved, advertisers realized they could leverage audiences in more advanced targeting methods. Intent-Driven Audiences (IDA): New technology innovations are beginning to truly harness intent...

  9. 10 Shocking Facts About Content Marketing Today

    As marketers find new ways to reach their target audiences and technology continues to evolve, the future of content marketing continues to get brighter. While it may be easy to outsource tasks such as blogging and social networking, companies are...