Automated audit and approval processes: The chosen technology should track every post and conversation across each location’s social accounts with audit and approval processes and trails. Social CRM Technology Eases the Compliance and Regulatory...
Once content marketers have a firm understanding of your target audience and technology in place to measure against it, the challenge is to figure out what kinds of content to create or curate to reach that audience on recurring and engaging basis...
And, they are investing a greater percentage of their revenue in technology and content – 7.9 percent up from 6.5 percent – because they realize that high-quality content that is relevant to each shopper is a problem that only a machine can...
In other words, the technology of advertising has changed dramatically in the past 30 years, but the impact of emotion in ads hasn't. Visible Measures True Reach, which includes viewership of both brand-syndicated video clips and viewer-driven...
If you're working in the technology space, go read a science blog. But it doesn't matter program you use, just that you're setting yourself up to make social and sharing work for you. But in today's socially-connected world, it's not enough.
Microsoft beats Google in patent ruling over Xbox technology – the InquirerMicrosoft has won a $1.8 million ruling in the first of two patent lawsuits against Google's Motorola Mobility over the use of its technology in the Xbox console.
Technology Foundation You're going to have to make some decisions regarding technology platforms, and you'll have to do it upfront. We chose WordPress for its ease of use and customization, and impressive library of open source content management...
Being prepared to adapt initial strategies as new technology, social trends and competitive influences will promote long-term benefits of influence over time. Michael Slaby, former Chief Technology Officer, Obama for America 2008, and Chief...
with the answers providing a multitude of insight and shared experiences on the technology pioneer. Brands are looking beyond social media giants like Facebook, Twitter, and Google+ to more niche sites such as Pinterest, which puts a big emphasis...
RG: For many years now, I have written that the game to watch in modern search is to find out which entity has both the best crawler-based engine technology, combined with the best human social layer.
Unruly, a video technology company, today launched a real-time analytics dashboard that allows advertisers to gauge the social impact of their current and previous social video strategies versus their competitors.
As media accessibility expands, publishers and advertisers require more intricate ad packages, digital ad content, and improved technology to take advantage of this emerging advertising channel. Facebook dominates the social referrals but Twitter...
Some people seem to think we've reached the utopia of technology: "Sooner or later [Google Glass] will become a staple in our daily lives," writes one zealous technophile. Google may not be completely altruistic, but they may indeed have a pure...
TECHNOLOGY Ask the Ex-Googlers Anything at BrightonSEO – Linkdex BlogEx-Googlers Fili Wiese, Alfredo Pulvirenti and Jonas Weber talk spam, bad links, link building, content, social signals, and more. SOCIAL
TECHNOLOGY Google wins FTC Technology Achievement Award for crowd-sourced system to reduce robocalls (a.k.a.spam) to mobile and landline phones. Here's a quick recap of search and social marketing news and tips from the past week.
But, thanks to better and better content analysis technology, low-quality sites are no longer a problem. Other ways consumers reveal their intent, and can thus be targeted, include visiting an advertisers site (site retargeting) and sharing on a...
Their “customer success team” assists big name clients such as FedEx and REI and concentrates on search market optioning for natural search using technology and reporting. Searchmetrics is a “well-honed response to a fragmented marketplace...
SEO is about technology and human behavior. Technology and CMS integration enables your content team to make optimizations that drive traffic and conversions. Depending upon the sophistication of the CMS and technology you use utilizing powerful...
Through clear roles and responsibilities, ownership, simple tools like editorial calendars, more complex monitoring and publishing technology, and the support of an agency for creative and production, SAP LAC has taken its social media practice to...
He is an entrepreneur and change agent that believes in the power of participation and the new role technology plays connecting brands and their customers. Twitter has become the social soundtrack for TV.
