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  1. Last-Minute SEO - Here Come the Holidays!

    Organic Search Paid methods are items such as Google AdWords (the sections of the search engine that you pay to be in), or ads from advertising networks. Do you have a year-round visibility plan you can just tweak for changes in seasonal search terms?

  2. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  3. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    If you're doing paid search, you typically want to know which keywords your competition is using, what ads and landing pages they serve up, and how much they are spending. By entering a competitor's domain, you can immediately see approximately how...

  4. Local SEO & Listing Management: A Blueprint for Multi-Location Brand Success

    For more on intelligently leveraging social and mobile for greater search reach, watch this replay of a recent ClickZ/Covario webinar Authoring Your Way to the Semantic Web 3.0. Automating Local SEO for Better Performance found that automating...

  5. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    If you're spending a lot of energy creating content on social networks to drive consumers to your website, you're spinning your wheels. Lisa's team wrote on the company's blog almost every day, but it was a ghost town, and the only social activity...

  6. Global Mobile Advertising Opportunities: Brazil. Russia, India & China

    Global mobile advertising is projected to rise 37.4 percent in 2014 to reach spending of $18 billion. Most Brazilians use smartphones for gaming apps, social media apps, and maps. Moscow accounts for 40 percent of all mobile Internet usage in...