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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    Social spending topped $2.9 billion at half-year 2014, up from $2.6 billion last year. One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the first time this year.

  2. Cross-Device Measurement: Believe the Hype

    Marketers want the flexibility to use multiple marketing channels - from search to social to advertising publishers - to reach the right audience at the desired point in the purchased funnel. When talking with attendees at mobile marketing...

  3. Last-Minute SEO - Here Come the Holidays!

    There are some other methods that some might call organic, such as interviews, article writing (for legitimate zines), events, and most forms of social media. Disclaimer: It is a good idea to at least get guidance from an expert in paid visibility...

  4. PR for SEO: Advanced Social Media Tips to Engage With Media Influencers

    Working closely with your social media manager here, build a list of journalists and producers to whom you'd like to send your pitch. With some advanced social media tips, you and your community manager can easily build a slew of influential contacts.

  5. 5 Takeaways From the World Cup for Global Search Marketers

    Social spending, for example, on World Cup-related campaigns rose to the half-million to multimillion dollar range, according to SocialCode, a digital marketing firm that specializes in helping large advertisers put together social media campaigns.

  6. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    The short answer: it has very successfully leveraged social platforms – particularly Facebook – to help drive traffic. But those BuzzFeed mobile app users, as it turns out, are significantly more engaged users of BuzzFeed, spending 24 times more...

  7. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Social media sites contributed to an average of 1.5 percent of all site visits, RKG reported. Facebook reigned as the dominant referrer of that traffic at 54 percent in Q1, versus other social sites like Pinterest (25 percent), YouTube (3 percent...