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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So it's definitely the case that you can think about not only taking popularity and going to something like reputation, which is PageRank, but you can also imagine more topical or you're an authority in the medical space, or you're an authority in...

  2. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Establish a blog or website that becomes an authoritative brand in your space. At another level, thought leadership also means that you're respected for your expertise and someone that others consult when they want to hire someone in your space.

  3. Content Marketing Put a Man on the Moon, What Can it Do For You?

    For the space enthusiasts and sci-fi cult-followers who create and follow the GIFs and memes branded with "Star Wars", "Space Odyssey", and "Star Trek", "Marketing the Moon" captures the challenges and the ultimate success of marketing one of the...

  4. An Integrated Marketing Blueprint to Grow Sales & ROI in 2014

    While some have always approached the digital space with a marketing perspective – applying marketing fundamentals to drive strategy, implementation, and measurement – many have handed off the strategic implementation of each channel to its...

  5. 5 Social Media Advertising Trends to Watch for in 2014

    The development boom hasn't slowed down at all this year and is propelling the entire social media space forward into 2014. Social media advertising is what traditional search engine marketing was 5 years ago: constantly in development with major...

  6. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The expansive growth of mobile traffic in 2013 has led to some major changes and opportunities in the mobile marketing space. Michael Kors was the first up in this space. Is the ad space right for your audience and your business objectives (i.e.you...