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  1. 10 Vital Steps to Building Social Influence

    Creating a space for that conflict to be productive, void of turf wars, is best. The emerging social media landscape and use of mobile devices had an undeniable impact on the outcome of the presidential election.

  2. Social Ad Revenue Forecast to Hit $11 Billion by 2017 [Report]

    The company focuses on the local media space. Annual U.S.social ad revenue is expected to reach $11 billion by 2017, according to a recent study by BIA/Kelsey. BIA/Kelsey projects that video and mobile social ads will be the prime motivators for...

  3. What on Earth is a Nexialist and Why Are They So Good at Link Building?

    Given the competition in the SEO space for this industry, we knew we had to reinforce the brand of our primary web property to garner more search engine authority. Online News Rooms Grow Up, Go Social, Get Optimized Lisa Buyer says that while most...

  4. New Targeting & Tools for Small Advertisers on Twitter

    Having studied the promoted and sponsored space for quite some time, it's clear that businesses of all sizes can not solely rely on earned or owned media in social channels. Twitter is unwrapping new targeting features, a revamped interface, and...

  5. FTC Tightens Online Disclosure Requirements

    When a space-constrained ad requires a disclosure, incorporate the disclosure into the ad whenever possible. However, when it is not possible to make a disclosure in a space-constrained ad, it may, under some circumstances, be acceptable to make...

  6. Combining Content Marketing, Conferences & Viral Content In 3 Simple Steps

    When people plan for events and conferences many people think first about specific event strategy – demand generation, networking, exhibit space, and sales goals. Promote your content via competitions, surveys, giveaways well in advance of the show...

  7. Building the B2B Social Media Machine: SES New York 2013 Sneak Preview #SESNY

    Combined, the three of us have 30 years of experience in social media marketing in the B2B and corporate space. If you are in any way responsible for driving brand awareness via social media, growing your client base via social media marketing...

  8. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    Lunenfeld has been one of the top influencers in the digital space for over a decade. Twitter has become the social soundtrack for TV. SEW: Vine has been called “The Next Big Thing” in social media. Mike Proulx, Senior VP and Director, Social Media...