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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    So it's definitely the case that you can think about not only taking popularity and going to something like reputation, which is PageRank, but you can also imagine more topical or you're an authority in the medical space, or you're an authority in...

  2. The Smart Way to Optimize Your Amazon Sales Strategy

    Try to use as much of the space allowed to tell a real story about your brand, your product and what sets you apart from the competition. It’s a short space to convince people to buy, so ensure you leverage your most important purchase triggers.

  3. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    Establish a blog or website that becomes an authoritative brand in your space. At another level, thought leadership also means that you're respected for your expertise and someone that others consult when they want to hire someone in your space.

  4. Social Media Monetization in a 'Mobile First' World

    Fast forward to today, and we've seen another evolution in the social networking space that centers around “mobile-first” networks. These mobile-first networks are rapidly changing the social networking space and creating a significant amount of...

  5. Content Marketing Put a Man on the Moon, What Can it Do For You?

    For the space enthusiasts and sci-fi cult-followers who create and follow the GIFs and memes branded with "Star Wars", "Space Odyssey", and "Star Trek", "Marketing the Moon" captures the challenges and the ultimate success of marketing one of the...

  6. Social Advertising Revenues Forecast to Grow 31% in 2014

    But with networks like Tumblr and Instagram joining the advertising game in late 2013, the social space is set for high growth in 2014 and beyond. As companies continue to invest their marketing dollars in the social media space, they will need to...

  7. How to Create an Effective PPC Competitive Intelligence Report in 3 Easy Steps

    This will give you a well-rounded mix of strategies and tactics, allowing you to take successful tactics from other areas and apply them to your space. Some of the top competitors are using review extensions in their ads, which is not only...