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  1. Adobe Experience Manager: Content, Search, Social & Mobile – An Integrated Future

    Within "the context of the cloud" – further integration of skills, channels, and technology is on the horizon and the sky is the limit! Integration with Adobe social enables shared assets and helps brands manage communities on their own sites.

  2. Top 8 Google Analytics Reports for Managing Organic SEO Campaigns

    No technical skills are required. Behavior: Social Sharing This four tab report reveals social engagement with your website's content. The biggest problem isn't acquiring data. In fact, many people are suffering from paralysis of analysis and going...

  3. How to Hire (and Keep) Digital Marketing Talent in 2014

    It's true; executives reveal they're unhappy with the skills of digital and social media team talent, and there's a large talent gap hurting sales, employee retention, and marketing ROI. New research by OMI, in partnership with ClickZ and Kelly...

  4. Securing the Future of SEO: Global Brands & 5 '(Not Provided)' Solutions

    Drive Your SEO Skills Forward at SES Chicago 2013: Proactive marketers took this into consideration a long time ago and began to focus on social signals and convergence, page-centric methodologies, and content-based marketing approaches to increase...

  5. Promote Yourself: 5 Rules for Career Success From Dan Schawbel

    Soft Skills are More Important Than Hard Skills The reason for this is that soft skills are harder to learn and require a more nuanced form of learning. Anyone can learn hard skills with the right amount of dedication, perseverance and possibly, cash.

  6. How to Write Great Content: Because Awesome Content Won't Write Itself...

    You can also talk your audience via Business Conversations that happen on LinkedIn, by identifying the skills and expertise important to a particular industry. Stalking Social Conversations Hey, what's the point of your customers using the web for...

  7. 12 Questions to Separate Social Media Experts From Pretenders

    Social media management requires professional-level English language and writing skills. Critical here are superior listening skills (as opposed to fast-talking skills). Perhaps this should be the first question, since if there is no one who can...