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  1. Native Advertising for Small Business: The Missing Link?

    Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy. It’s also important to note that a cohesive, successful search marketing campaign is contingent on its content...

  2. Last-Minute SEO - Here Come the Holidays!

    NOTE: This is actually a strategy employed by large companies like Amazon. You will definitely reap some results from this strategy in the short term and next year be stronger than ever, so maybe you can take a little bit of that summer off.

  3. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Maybe get real teen girls to tell their story of why they're happy with who they...