In part 1 of Implementing your Search Strategy for the Latino Market, we covered some ways to implement essential planning strategies from the production side. Are you considering commissioning Latinos and owners of Web sites popular with the...
SearchDay: July 18, 2007 ===Planning your Search Strategy for the Latino Market SearchDay: July 12, 2007 ===Opportunities in the Latino Search Market SearchDay: July 17, 2007 ===Challenges of the Latino Search Market
In this final two-part article, we discuss ways to implement those strategies as recommended by established search marketing professionals in the Latino arena, and offer a resources list to help you promote your content in Latino Web sites...
Nacho Hernandez, founder and CEO of iHispanic, a consulting firm for search marketing and Internet strategy for the worldwide Hispanic markets, shares with Search Engine Watch correspondent Grant Crowell about his chairing of Search Engine...
Francis Petty, Online Marketing Manager of LaNacion S.A.offers his company's keyword research strategy for effectively reaching the Latino market: In this segment we present recommended preparation strategies by established search marketing...
Emerson Calegaretti, VP of client development in Latin America for Acronym Media, explains that 48 percent of the potential customers in the Latino market prefer Spanish or Portuguese content over English.
If you want to explore new search marketing opportunities, expand with growing economies, and reach young, Internet-savvy consumers, tapping into the Latino market may prove to be one of the best strategies out there today.
