While discussed many times, webmasters still struggle with shifting their link building activities to real SEO strategy. Email marketing, social media, community engagement in forums, and guest blog posting are efficient mechanisms for spreading...
If you haven't yet incorporated Pinterest into your social marketing strategy, now is the time. At the end of last year, Pinterest introduced business accounts in response to the growing amount of companies and brands that were making their...
While the items listed above aren't all of the pieces to the social media marketing puzzle, identifying how you measure up in each of these areas will put you down the path to improving your social strategy.
However, this approach makes it harder to cater to the long tail – hence the alternative strategy; "publish content as often as possible about as many things as possible in order to become relevant to the maximum number of users possible".
Alibaba Reboots Its Cloud-based Mobile OS Strategy – AlizilaCompany outlines new plans seven months after Google blocked a smartphone featuring Alibaba's OS software in China. How Google’s Image Search Update Killed Image SEO – Define Media GroupOn...
For the best perspective on this question, it's best to take a step back and consider Google's marketing strategy. Get Ready for Google Glass: A Strategy If you're a local company, focus in on local search results and social media.
Even though their core social media team consists of just three people, these three are the brains behind the social strategy and its vision. Social sharing is a key part of Tourism Australia’s strategy.
A well-optimized Google+ Local page can benefit your digital marketing strategy in the following ways: An unstructured citation is more of a casual mention of your business' NAP that appears anywhere that's not an official directory provider, for...
Applying Big Data Insights to Ad Copy Strategy: Travel Edition – ClickZ No Google Glass competitor is imminent from Baidu, though apparently all the tech news sites didn't get the word. Michael Bayle, Senior VP and General Manager of Mobile, ESPN...
I call this approach, “looking externally” because you’re identifying link opportunities based on another website’s strategy. Most of your company employees will have 3+ social media profiles. For example, you can identify 1,000 sites you want to...
JT: I would say that it is a long-term strategy and should not be thought of as the same as turning off and on a PPC/display campaign (people sometimes compare SEO to PPC). Erin Everhart is the director of web and social media marketing at 352...
The B2B SEO needs content marketing to provide destinations for keyword strategy and a means for acquiring links and social media visibility. Evernote is good for keeping track of ideas and draft notes based on content and strategy discussions
The SEO world continues to shift its collective focus to all things content: content strategy, content generation, content marketing, etc. Photos are content so pay close attention to your image strategy and use visuals to effectively enhance...
Understanding this distinction between the people capable of referring more than 100 friends and followers and those who would be lucky to refer a few is key to crafting your content marketing strategy.
SEOs Want Traffic Over the past several years we have seen clear examples of how using an online newsroom for “content marketing” can be an effective piece of the overall SEO strategy.said Steve Momorella of TekGroup.
This year, perhaps focus on doing more of the things that have made your B2B SEO strategy successful first. This was only narrowly ahead of social media and content marketing – two tactics that certainly augment and help improve overall B2B SEO if...
This ranges from the very basic beginners to many advanced techniques and strategy, so identifying this is helpful but also gives a wide array of possibilities for topics. Worldwide Social Media Usage Trends in 2012
What’s needed now is to make search and keywords a foundational part of an integrated content marketing strategy. Some of the best thought leadership and strategy firms have been using this approach successfully for years – they come up with a new...
Short-term tactics are being replaced by long-term strategy with content driving the integrated marketing agenda. The new mobile SEO strategy The ‘Bing it on challenge’ signified a sharper and more aggressive strategy whilst Google’s new paid for...
Inspired by Richard Kirk's open performance review of the Performics SEO strategy, I set out to establish some benchmarks for successful content ideas in 2012 as a basis to award specific badges of honor for each article.
