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  1. Native Advertising for Small Business: The Missing Link?

    Since a successful search marketing campaign is often contingent on its content marketing, it’s important to develop a good strategy. According to the Content Marketing Institute’s "Benchmarks, Budgets, and Trends — North America" report, about 65...

  2. Last-Minute SEO - Here Come the Holidays!

    You will definitely reap some results from this strategy in the short term and next year be stronger than ever, so maybe you can take a little bit of that summer off. You never stop working on your organic strategy just because you might have...

  3. SEO, Demand Generation & Content Marketing: 5 Takeaways From Joe Pulizzi

    Pulizzi, on the other hand, talks about his strategy for marketing his new book. I think every business's content strategy will vary depending on their unique goals and priorities. This allures them to jump in with little preplanned strategy, and...

  4. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Earlier that day, Don asked Lisa to develop a content marketing strategy that would help British Outfitters penetrate the highly competitive U.S.teen fashion market. Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the...