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  1. Conquering Content Marketing, Step 2: The Content (and Plot) Develops

    Over the next few weeks, Lisa supervised the shoot, negotiated ad buys on the sites Don told her to advertise on, and she even got Don's billboard produced, despite many heated arguments about why his concept was so misguided.

  2. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    In addition to strengthening your overall social media marketing position, it's going to be absolutely critical that you are investing in your Google+ presence. Does our social media marketing strategy stimulate the level of social signals required...

  3. How to Build Your First Content Marketing Strategy

    Sites with unsavory linking practices, sub-par content, and no social media signals, are losing visibility in Google's search rankings. Take stock of your web copy and recent social media content. Many sites have also incurred manual penalties that...

  4. Meetup Groups Talk Industry Changes, Budgets, and Q4 Tips Ahead of SES San Francisco

    Ted Prodromou: Personally, I see SEO evolving into content marketing where your goal should be to create high quality content and get as many eyes on it as you can by distributing it on popular sites using social media and paid advertising.

  5. Is BuzzFeed's Boom Making Brand Blogs Go Bust?

    Social media sites and blogs account for 23 percent of all time spent online.percent of consumers believe that organizations providing custom content are interested in building good relationships. billion will be spent on content marketing, video...

  6. The Social CEO: 6 Reasons Why the CEO Must Lead the Way

    A recent study revealed that 68 percent of Fortune 500 CEOs have absolutely no presence in social media. Not just to win the hearts and minds of customers, but also those of employees, media and investors, now that the Securities and Exchange...

  7. 12 Ways to Optimize Press Releases & Avoid Google Penalties

    The press release lifeline streams through the veins of search engines and flows into social media. While most of the companies using PR Newswire (and our competitors) are doing so to build awareness of their messages, garner media pick up and to...

  8. Ad & Marketing Execs See Facebook, LinkedIn, Google+ Investments Increasing [Survey]

    Do you anticipate companies will increase or decrease their advertising/marketing investment in the following social media sites in the next 12 months? A majority of marketing and advertising execs think Facebook, LinkedIn, and Google+ will be the...