Two years ago, I asked, "Is the Social Media Press Release a Meatball Sundae? And I answered my rhetorical question by accusing the "social media press release" alias "social media news release" alias "social media release" of being a meatball sundae.
A great book that influenced my columns, and one you should read if you're looking for further discussion of changing customer relationships, is Seth Godin's "Meatball Sundae. Coke is actively reaching out into multiple social media sites, such as...
Is Marketwire's Social Media 2.0 press release another meatball sundae? Social Media 2.0 - Witness for the DefenceThe web has changed the way we access information and people have discovered the power of voice.
So what's this Meatball Sundae all about? SES Chicago Keynote – Seth Godin & 14 Trends to Avoid a Meatball Sundae Day two at SES Chicago opened with a keynote speech from Seth Godin talking about Meatball Sundaes.
Ladies and gentlemen of the jury, the prosecution will prove beyond a reasonable doubt that the "social media press release" alias "social media news release" alias "social media release" is unfortunately a meatball sundae.
Social Media + Press Release = Meatball Sundae? A meatball sundae is the unfortunate result of mixing two good ideas. In this case, the meatballs are the press releases and the sundae toppings are the Technorati tags, Digg buttons, del.icio.us...
Seth Godin Dishes Out Meatball SundaesSES Chicago keynote speaker Seth Godin spent an hour dishing out his marketing wisdom on the ideas behind his new book, Meatball Sundae. Linking Issues & Social Media
He expounded on the ideas behind his new book, Meatball Sundae. What is a meatball sundae? Seth also offered 14 trends to help organizations avoid ending up with the meatball sundae. The sundae is the hot fudge and the peanuts, the tactics of...
