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  1. Website Launch Checklist: 25 Things to Test Before Your Site Goes Live

    When a 404 (“page not found”) error occurs, make sure you have a custom page to help your visitor find something else of use, even if it wasn’t what they were looking for. Do the social media icons on the site go to the correct pages?

  2. 3 Tactics for Demographic Targeting on the Google Display Network

    With Facebook, you are often targeting demographic information provide specifically by users and there is less room for interpretation (and error). We also use these page topics as well as data from third-party companies to associate interests with...