As a case study, let's explore how the independent film "Reservation Road" can accomplish this. Offer dinner with the author of "Reservation Road," John Burnham Schwartz, as the grand prize. While some sites might be higher-traffic, others will be...
As some SEW readers know, our editors challenged us to implement a best practices marketing campaign for Reservation Road, a movie released October 19. For each of our destinations, we ensured the title would include Reservation Road.
The Reservation Road ChallengeWe're using the opening of an independent film as a case study for best practices in search marketing. Reservation Road: A Study in how NOT to launch a movie on the 'netWe found the studio to be lacking a few basic...
