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  1. Introducing the Local Marketing Adoption Curve

    During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any insights into customer behavior you can gain.

  2. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Is there engagement with your brand on social media sites? Review meta tags and structured data markup Review social engagement stats Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Keep sites up to date Before webmasters can look at content or optimization, they must build their sites correctly and Searchmetrics provides a list of Do's and Don'ts for site architecture: Searchmetrics also collected data on user traffic signals...

  4. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Well-researched and relevant data, a study or a news story Look to Place Content on Sites With Clear Readership Levels. If it’s positive, then the site is worth revisiting for future content as it’s a good fit as a target audience; if poorly, then...

  5. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Client-side JavaScript is great for making innovative and user-friendly web sites. The downside is that the crucial content or key product data may not be visible to search engines, which often will not parse the JavaScript.