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  1. How to Create a Social Media Friendly Landing Page

    We demonstrate every day that we can drive traffic from social media channels to brand sites, but those visitors tend to browse more than buy. Landing page optimization continues to be a growing conundrum for many brands, especially when you throw...

  2. SEM the Most Effective Acquisition Channel for 85% of Retailers [Survey]

    You might remember another study back in June 2013 from Custora that showed the organic acquisition channel held the most value over time (i.e.customer lifetime value) for ecommerce sites. Vice president and principal analyst at Forrester...

  3. Mobile: 34% of Organic Search, 42% of Social Traffic in Q2 [Report]

    While some sites experience nearly a quarter of their traffic from social, the report said, on average, social media traffic was on the decline from Q1 to 1.6 percent from 1.8 percent. Pinterest is up year-over-year and growing – from 13 percent in...

  4. Twitter Engagement Study: Top Apps, Content Sources & Profiles Among Search Marketers

    SEM industry sites and content were the most shared amongst search marketers at 58 percent, while mainstream media was shared 29 percent of the time. In its latest report, “How Search Marketers Engage on Twitter,” social insights company Leadtail...

  5. 10 Shocking Facts About Content Marketing Today

    Every year, more channels of communication open up for marketing teams – think of all of the apps and social networking sites that have exploded onto the scene in 2014 alone. Social media sites and blogs reach eight out of 10 Internet users in the...

  6. Evaluate Your Surrounding Community to Spark Fresh Ideas

    When you start to choose what brands beyond your competitors to take a peek at, you should consider looking at travel sites large and small. Keep taking that deep dive on a regular basis, but use this quick look to keep your own day-to-day social...