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  1. Can Groupon Break Into the Search Market?

    Next up is a plan to tie listings to reservation sites and scheduling services, ensuring that users can find and buy from local businesses without leaving the site. At the same time, the increased visibility that comes with detailed listings pages...

  2. Introducing the Local Marketing Adoption Curve

    Location pages should be created with links to social media and review sites. During the walk stage, your data analytics should be complete enough to help you identify opportunities to grow your brand based on performance of local sites and any...

  3. Native Advertising for Small Business: The Missing Link?

    After users click on an article or go to a page, content discovery widgets will put pieces of related content in front of them in an effort to provide these users will more useful information, while also drawing more traffic to its clients’ sites.

  4. SEO Is No One-Trick Pony

    And, in some cases, that "one thing" was the fact that their title tags were absolutely horrible (yes, there are still some with the title tag of "home" on their home/index page of their sites). Once you have developed a list of targeted keywords...

  5. 6 Crucial Link Building Strategies to Drive Quality Traffic

    Approaching reputed sites to feature your content or offer you link backs will only be useful if these sites have anything to do with the keywords that are important to your business. When a user clicks on any of these sites, she is taken to the...

  6. The Perennial SEO Audit – Creating an Effective Framework for Keeping Your Campaign Running at Peak Performance

    Is there engagement with your brand on social media sites? Review social engagement stats SEO audits are immensely popular. Especially when an agency is newly hired by a company, the first few weeks are inevitably spent in performing audits...

  7. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    Keep sites up to date Before webmasters can look at content or optimization, they must build their sites correctly and Searchmetrics provides a list of Do's and Don'ts for site architecture: What's more, the correlation values regarding...

  8. The Challenge of Enterprise Link-Building in a Content Marketing World

    Conversely, you might produce a document that details the most common ways that phishing sites are fooling people and how to best protect yourself. Producing video content that complements and links to the new content (assuming that the content for...