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  1. Linkable Asset Strategy: How to Pick & Prioritize Assets

    No matter how awesome your content, it's much harder to get sites to link to something that's riddled with ads or aggressive in-line banner offers. Social shares and mentions But if you're only goal is links, you really aren't harnessing the full...

  2. Structured Data: Content, Rich Snippets & Authorship vs. Author Rank

    As search marketers our job is to ensure sites are visible and understood by search engines whilst providing valuable and relevant results to searchers. Continue to write and build content and posts on a number of influential sites that are...

  3. PPC and SEO: Higher Conversion Rates Fuel the Need for Better Integration

    There has been a continual movement toward more aggregator sites who are monetizing their traffic via arbitrage and lead generation. This matrix is used to help remind us as we create deliverables to be mindful of these integration points across...

  4. Matt Cutts: Google Didn't Make Panda & Penguin to Force People Buy Ads

    Because if you look at the history of sites that have done relatively well or businesses that are doing well now, you can take anywhere from Instagram to Path, even Twitter, there’s a cool app called YardSale, and what those guys try to do is they...

  5. Email Beats Search, Social as Largest Driver of Conversions for Ecommerce [Study]

    While social did drive .71 percent of conversions at ecommerce sites, Baer said in the report that "brand-led, direct social commerce tactics are ineffective. Search and social have long been touted as the dynamic duo in marketing, but data from...