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  1. Can Groupon Break Into the Search Market?

    Next up is a plan to tie listings to reservation sites and scheduling services, ensuring that users can find and buy from local businesses without leaving the site. By beefing up its website, Groupon hopes to bring more incoming traffic, rather...

  2. Native Advertising for Small Business: The Missing Link?

    Outbrain makes 180 billion content recommendations to 550 million Internet users, while Taboola reaches 400 million unique visitors, recommending 1.5 billion pieces of content to them. Who would have thought that there was so much to be gained just...

  3. How to Optimize Your Content Strategy With Social Listening

    Strengthening your product descriptions and providing insights on how specific gear matches up with body weight/size could help sway those users to making the purchase through your site. How that content is used is dictated by your business model...

  4. 5 Takeaways From the World Cup for Global Search Marketers

    The Adidas @brazuca Twitter handle grew more than 600 percent during the course of the games, ending with nearly 3 million global followers and about 1 million Google+ users. Have a local domain and have local hosting if you can, have your site in...

  5. 10 Shocking Facts About Content Marketing Today

    Social media sites and blogs reach eight out of 10 Internet users in the U.S. The social networking site has evolved into a powerful sales and marketing tool that continues to grow in popularity. Every day, more than 27 million pieces of content...

  6. How BuzzFeed Piggybacked on Mobile & Social to Quickly Build a Massive Audience

    Now, 8.3 minutes per visitor for mobile web users is significant – that's a pretty good average engagement for a content site. Many of us are already familiar with their addictively clickable headlines and penchant for serving up other catnip of...