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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    As noted above, empower some or all of your employees and make them a PR/social media army to drive social signals and inbound links around you launch. Be sure to put your writers and editors through SEO and social media bootcamp before you go live.

  3. So... You Think SEO Has Changed?

    But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and needs to be integrated with other digital marketing channels like PPC and social media to maximize its effectiveness.

  4. The Evolution of Guest Blogging: Where Does it Stand in 2014 and Beyond?

    By getting out and speaking, writing, guest posting, and even having an active social media presence, you're raising your profile. What he's referring to is awkward guest blogging that essentially mimics the article marketing of old: bombarding...

  5. How Personalizing Websites With Dynamic Content Increases Engagement

    The social media revolution of the past few years has completely changed the way we use and experience the web; it's now more about the user, user engagement, and user-driven content. You can maximize engagement, brand preference, loyalty, and...

  6. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Finally, ask them where they would go to validate that the company they found was a legitimate place to do business (e.g.review websites or social media). Qualaroo is a low-cost survey tool that integrates with your website just like Google...

  7. Conquering Content Marketing, Step 3: Facing the 'Fans'

    When Lisa stepped in for Don a few weeks ago, she suspended all marketing activity, but the company's bashing continued across social media. For SEO, Lisa can use the British Outfitters website as the campaign hub, with numerous spokes of consumer...

  8. Content Marketing Put a Man on the Moon, What Can it Do For You?

    A departure from his usual social media and digital flight pattern, Scott's "Marketing the Moon" tells the story of how NASA not only put the first man on the moon, but pioneered the use of brand journalism, product placement, and real-time...