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  1. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...

  2. Zuckerberg and ClickZ Live New York: There's a Keynote Combination

    This will include areas such as social media, display, mobile, email, video, digital TV advertising, and more. It's official: Zuckerberg Media chief executive Randi Zuckerberg will keynote ClickZ Live on April 1 in New York, for the inaugural...

  3. Rand Fishkin Talks New Approach to Link Building, Content Marketing & Contextual Search

    You can check out the full interview here, where Fishkin shares his thoughts on additional topics like Google+, social media, and staying up-to-speed with industry news. That's according to Rand Fishkin, the CEO of Moz, who also co-authored "The...

  4. Marketers Talk Hummingbird, '(Not Provided)' & More Ahead of SES Chicago 2013

    Chicago Social Media Managers, a group of social media experts and community managers. Chicago Women Tech, a group of local women in digital marketing, search engine optimization (SEO), pay-per-click (PPC) advertising, search engine marketing (SEM...

  5. 20:20 Vision: 20 Brands Share Insights on 20 Topics – Earned Media, Search & Social

    Connect social media data, transaction data and other information to paint a more vivid picture of each customer to generate new ideas about whom to serve and how to best serve that person. Mike Grehan, Group Publishing Director Interactive...

  6. The Dirty Lawsuit Could be First of its Kind in Reputation Management

    This includes blogs, forums and social media. He personally controls every submission that is posted, unlike mega social media platforms like Facebook, in which owner Mark Zuckerberg has negligible personal involvement.

  7. How to Create Effective Content to Help SEO & Sales: 3 Top Ideas

    When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.

  8. Second Screen Engagement: Twitter VP @joell to Share Latest Trends #SESNY

    SEW: Vine has been called “The Next Big Thing” in social media. Mike Proulx, Senior VP and Director, Social Media, Hill Holliday, will give the opening keynote about Social TV on Tuesday, March 26. Because of this, the conversations and earned...

  9. SES New York Keynote Speaker Says Internet is TV’s Best Friend

    He has spent the last 17 years working at various interactive, high-tech, and new media companies on the agency-side, client-side, and as an entrepreneur. MP: There are a ton of posts happening in social media about any given TV show as it airs.