When the goal is to attract larger audiences for your content marketing efforts, either to turn these visitors into new leads or just for the SEO value to be gained from earning links and social media shares, you need some heavyweight content bait.
SEW: Vine has been called “The Next Big Thing” in social media. Mike Proulx, Senior VP and Director, Social Media, Hill Holliday, will give the opening keynote about Social TV on Tuesday, March 26. Because of this, the conversations and earned...
He has spent the last 17 years working at various interactive, high-tech, and new media companies on the agency-side, client-side, and as an entrepreneur. MP: There are a ton of posts happening in social media about any given TV show as it airs.
According to Sri Sharma from Net Media Planet your user base is often on the move with 50 percent of searches having local intent in them. Mobile has the power to connect brands to social and local with 54 percent of Facebook users access the site...
Of course each catalog should contain web snippets leading to the social media pages of the publisher. They are rich media repositories that you can use to extend the story that you are telling your audience through your catalog.
Only 48 percent of marketers, 31 percent of consumers with a smartphone and 10 percent of consumers without a smartphone reported using the site daily. Marketers and consumers both favor email as their first online activity of the day at a rate of...
IDG Research shows that 95 percent of Tech Consumers Use Social Media Twitter Partners with Komli Media to Expand Promoted Tweets to Asia Shelby appeared on SEW Weekly recently for our “Why Your SEO Shouldn’t Be the Last to Know” episode, where she...
Enterprise SEO requires looking across traditional SEO techniques and social media channels. Social is a productive channel since search engines increasingly rely on social media traction for pages in order to decide how to rank them.
It’s obviously all focused on digital media, but cuts across a range of channels and industries, with an emphasis on large digital trends, for example: By Media Platform Cross Media Media and Entertainment
John Ellis, CEO and owner of Crescent Interactive, dug into the “creep factor” of retargeting, defining audiences, gaining interest, and using social media to retarget. Site visits A great tip to reach more qualified site visitors is to target them...
Whether it’s social media submissions, social sharing, blog coverage/roundups – they’ve all been linked to because the post has got the attention of a person, who has liked this content and then linked to it.
Eric Ward once used the example of social media for Preparation H to illustrate the issue of fandom on Facebook. As we rely more on social media for link building and content promotion, how will we deal with the fact that a lot of the general...
Kate Middleton’s naked pix may be a great reason to write a "privacy and media law" advice piece, for instance. Include your site pages in your initial structural plan. Competitions are a great way to grow audience via social that you can then...
SEO professionals can also suggest content strategies to create an overall more-rounded marketing strategy such as suggesting a blog post concept in association to a formal press release, or reminders to push certain social media posts harder than...
With the online market in Brazil showing a distinctive propensity towards mobile and social as the de facto access points to the web, it may not be long before we will be looking to Brazilian marketers to learn a thing or two about Earned Media...
Social Media Social Media Social media and SEO are very much separate line items in a marketing budget, but content socialized at the page level through Google+, Facebook, Twitter, Pinterest and YouTube generates social signals which can positively...
It rode the wave of checking social media up and there is concern that it may ride it right back down as folks forget why they logged in in the first place. The perpetual problem with hyperlocal is the scarcity of content beyond traditional news...
Millennials are highly-skeptical of brand content and marketing in social media, instead 86 percent of consumers in that group say that user-generated content has more influence on what they buy (Source: Bazaarvoice Study) percent of all online...
Microsoft, SEER Interactive, Page Zero Media, Mediative, and more. Contrary to the overwhelming sentiment that Penguin is a heartless site destroyer, digital and direct interactive agency Rosetta published a case study and series of insights...
SES Toronto wrapped up today, after two days jam-packed with sessions covering SEO, content marketing, PPC, social media, local, mobile, video optimization, site optimization, and more. SES Toronto 2012 Day 2 Coverage – Vizion Interactive
