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  1. The Smart Way to Optimize Your Amazon Sales Strategy

    Clearly there are some potential risks such as not having proper attribution data since we can’t place a pixel on Amazon’s site or Amazon displaying other sellers under new and used on your listing. Keep them succinct, but ensure you include the...

  2. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    An app store prompt is featured prominently at the top and the bottom of the site displays a number of social media buttons," The Search Agency reported. Businesses that fail to offer optimized mobile experiences may suffer losses, as 57 percent of...

  3. 4 Simple Ways to Use Web Analytics for Smarter CRO Testing

    Qualaroo is a low-cost survey tool that integrates with your website just like Google Analytics by inserting one snippet of code into your site’s template. Finally, ask them where they would go to validate that the company they found was a...

  4. Google & Bing Agree: Past SEO Success Guarantees You Nothing Today

    Rather, it seems that newer sites overtake sites by providing a better user experience (e.g.they are newer and perhaps designed with responsive design in mind), or offering other features that an older site that hasn't been updated regularly is...

  5. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    In that regard, it's still important for webmasters to ensure their sites also rank well to appear on those different parts, whether it's the local listings, or ensuring their new site is appearing correctly in Google News.

  6. 10 Google Analytics Advanced Segments That Reveal Search & Social ROI

    Metrics at this level include a landing page URL, campaign source, conversion rate and time on site. Similar to the first segment, this one looks across all of your visitors and isolates those who have been to your site through an organic search...