SEO News

Social Signals

RSS
  1. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Channel data must not live in silos, so marketers should leverage the intent signals found across channels like search and social to better target audiences and optimize their programs. Intent-Driven Audiences (IDA): New technology innovations are...

  2. Influential Twitter Accounts Indexed More in Google [Research]

    On a related topic, when it comes to social signals and rankings, back in January, Google again tackled the issue of social signals and the Google Search algorithm, where Matt Cutts was quoted as saying factors like followers on a Twitter account...

  3. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    As Google continues to add social signals to the algorithm, how do you separate simple popularity from true authority? By looking at extra signals where you can say oh you know what, as a percentage of the sort we see you are doing well for, or...

  4. SEO for Startups & New Businesses: An 11 Step Plan

    As noted above, empower some or all of your employees and make them a PR/social media army to drive social signals and inbound links around you launch. I say high-level because this will help inform your website user experience, the type of people...

  5. So... You Think SEO Has Changed?

    What has changed over time is that search engines have gotten better at eliminating false signals of relevancy and quality. But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and...