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Social Signals

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  1. Authority vs. Popularity: Matt Cutts Teases New Google Search Result Shake-Up

    As Google continues to add social signals to the algorithm, how do you separate simple popularity from true authority? By looking at extra signals where you can say oh you know what, as a percentage of the sort we see you are doing well for, or...

  2. SEO for Startups & New Businesses: An 11 Step Plan

    As noted above, empower some or all of your employees and make them a PR/social media army to drive social signals and inbound links around you launch. I say high-level because this will help inform your website user experience, the type of people...

  3. So... You Think SEO Has Changed?

    What has changed over time is that search engines have gotten better at eliminating false signals of relevancy and quality. But content marketing is costly, time consuming, requires a vision for your business as well as your marketing plan, and...

  4. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    There has been much speculation and misinformation in recent years about whether social signals from Facebook and Twitter factor into Google search algorithm, and if so, how much. This is also a change from what Cutts said in 2010, where Cutts...

  5. Matt Cutts: Google Search Result Positions Aren't Weighted Differently

    In a new webmaster help video, Google's Matt Cutts discusses whether an identical algorithm is applied to all search results, or if there are different algorithms that apply to different search results based on things such as freshness, backlinks...