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Social Signals

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  1. Writing Your Way to the Top of Search and Social Results

    High-quality writing conveys expertise and trust signals," said Virginia Nussey, content and media manager at Bruce Clay, Inc. Search and social experimental writing is history. After all, don’t we want to influence the quantity and quality of...

  2. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Great content has human engagement and trust signals, such as recognized authorship, quality comments, social shares from influencers within your industry, co-citations, and links. to understand enough signals to give them a pretty clear indication...

  3. The Incredible, Vanishing Authorship Program -- Step Right Up, Folks!

    Author Rank is still viable but it will be done through the use of entity identification and extraction coupled with other signals (i.e.linked entities, engagement, sentiment). What we’re hearing from multiple sources is that Google+ will no longer...

  4. SEO Strategies for JavaScript-Heavy Single Page Applications or AJAX Sites

    Furthermore, users may never see the fallback pages or their URLs -- they will see the URL with the hash symbol -- and these URLs will not accrue inbound links or social signals at the URL level. Excellent user experiences get linked to, talked...

  5. The Evolution of Audience Targeting: 3 Opportunities for Marketers

    Channel data must not live in silos, so marketers should leverage the intent signals found across channels like search and social to better target audiences and optimize their programs. Intent-Driven Audiences (IDA): New technology innovations are...

  6. Influential Twitter Accounts Indexed More in Google [Research]

    On a related topic, when it comes to social signals and rankings, back in January, Google again tackled the issue of social signals and the Google Search algorithm, where Matt Cutts was quoted as saying factors like followers on a Twitter account...