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  1. Nuances of Spanish Language Search Marketing

    Make sure to also set up your sitemap and Webmaster Tools correctly which will also signal Google with which page belongs to which country. Also, about 60 percent of product reviews are shared in face-to-face conversations as opposed to via social...

  2. How Personalizing Websites With Dynamic Content Increases Engagement

    Having personalized content geared toward the searchers query on the page also provides a strong signal to Google of what the page is about, further enhancing the organic traffic to the page. The social media revolution of the past few years has...

  3. 5 Brilliant Ways to Use #Hashtags in Social Media Marketing

    During #SB48, ads included more hashtags than any other social signal including Twitter handles and Facebook account names. So whether you're in that group, or just want a short social history lessons, here's the brief history of hashtags.

  4. Matt Cutts: Facebook, Twitter Social Signals Not Part of Google Search Ranking Algorithms

    But don't necessarily assume that just because there is a signal on Facebook or Twitter that Google is able to access that. There has been much speculation and misinformation in recent years about whether social signals from Facebook and Twitter...

  5. Metadata & You: Best Practices, Benefits & Implementation Made Easy

    Open Graph tags can be used to specify how a piece of content will look when shared on Facebook, and can be a signal to search engines as well. In fact, titles and descriptions have only become more important as Facebook and other platforms will...