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  1. Pinterest Analytics: The Ultimate Guide to Tracking Your Site’s Performance on Pinterest

    By understanding how to track your Pinterest marketing efforts with Analytics, you can determine your ROI and adequate resources to allocate for your Pinterest marketing campaign. Much like the others, PinLeague allows you to track your growth over...

  2. Is Google Sucking the Life Out of Your Identity? Are They Alone?

    It provides the ROI justification on paper, but it's not the primary purpose. They've managed to harvest enough information, track enough movement and apply both on a real-time basis, that even if you believe in the law of gravity and your ability...

  3. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Consider social analytics, social sign-on, ratings/reviews tools, YouTube paid account, video editing software, mobile app downloads, image subscriptions, etc. Measuring social media ROI can be a daunting task, but not impossible.

  4. Optify Adds Optimized Landing Pages and Social Sharing

    Optify has launched new landing pages and one-click social sharing features, designed to help marketers improve campaign tracking and ROI. They aim to answer the questions marketers struggle with in managing paid, social, and organic campaigns: are...

  5. The Best of Outsourced: 10 Greatest Hits

    Keywords Without Ego" explored the idea of putting aside those prestige keywords and focusing on ROI. Things are never fully predictable, but a focus on ROI and implementation of SEO recommendations can get us closer to expressing our worth.

  6. SearchDay | Universal Search Should Be a Plus

    After all, aren't conversions, ROI, data, analytics and landing page testing/optimization the name of the day? But users can sign in with an established account from Google, Yahoo, AOL, or OpenID, instead of creating yet another account.