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  1. Many Web-Only Retailers Fail to Offer Optimized Mobile Experiences [Study]

    This site used responsive web design and featured most of the major criteria, showcasing a search box, shopping cart, and sign-in above the fold. Sign in An app store prompt is featured prominently at the top and the bottom of the site displays a...

  2. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    The March deadline to sign up for health care is here, and as you can see by the Monthly Ad Budget graph, the peak of their spending was in February just before the deadline. You can analyze how many PPC advertisers, which keywords they are using...

  3. Top 10 Trends in Mobile Across Paid, Owned, Earned Media

    The ability to grab e-mail addresses and sign up users for loyalty programs enabled Twitter to have a stronger tie to business metrics beyond their typical ad formats engagement rates. Oreo, Tide, Walgreens, Audi, and others jumped in to create...

  4. SEO in 2014: How to Prepare for Google's 2014 Algorithm Updates

    From an SEO perspective, Google will be looking at companies that have robust content marketing efforts as a sign that they're the kind of business Google wants to support. Google's updates are likely to increasingly rely on social signals as...

  5. Social Media ROI: 11 FREE Tools for Measuring Social Media Success

    To get a long-term view you can sign up for a monthly paid plan. I asked Nicole Harrison (@SocialNicole) about this and the importance of ROI in social media. It can be particularly challenging when justifying the budget for social media marketing...