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  1. How to Optimize Your Content Strategy With Social Listening

    Social media has grown drastically in the past decade. With several successful social networks, accompanied by the continuously broadening user base, the data and insights available through social listening can drastically help improve your...

  2. Marin Adds Google Shopping Campaign Management

    Targeting audiences with social and display ads using data gathered through Google Shopping campaigns. Marin estimates retailers will allocate one-third of their entire paid search budgets to Google Shopping campaigns by the end of 2014.

  3. Mobile Now Exceeds PC: The Biggest Shift Since the Internet Began

    If you imagine that the mobile usage is merely a reflection of consumers logging onto social media, checking email or conducting search, or shopping, think again. Whether your day-to-day focus is business management, marketing, sales, SEO, social...

  4. Evaluate Your Surrounding Community to Spark Fresh Ideas

    Keep taking that deep dive on a regular basis, but use this quick look to keep your own day-to-day social efforts fresh and relevant. By considering what other passions your community shares, you can then choose other social brands to evaluate and...

  5. Mobile Advertising Measurement: Winning the Long Game

    Add to cart: An item has been added to the user's shopping cart. Share: The user has shared something within your app via a social network. Invite: The user has invited others to your app via a social network.

  6. SEO & PPC Q1 2014 Trends: '(not provided)', Mobile & Bing Ads All Grow [Reports]

    Social media sites contributed to an average of 1.5 percent of all site visits, RKG reported. Facebook reigned as the dominant referrer of that traffic at 54 percent in Q1, versus other social sites like Pinterest (25 percent), YouTube (3 percent...

  7. What is SEM? Depends on Who You Ask

    Wikipedia definition of SEM a comprehensive approach to increasing visibility of websites in search engine results pages (SERPs) through optimization and advertising, including search engine optimization (SEO), pay-per-click (PPC), and even...