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  1. SEO Into 2014: The Irreversible Changes in Google's Products

    Social, I can't help but feel, is an immeasurable farce. Expect to see similar trends coming from Google Play (and App Store Optimization), Google Shopping (and Shop Engine Optimization), etc. Social/Mobile/Local marketing (that thing people call...

  2. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    Yet, many are still looking to move the shopping experience to the social platform rather than bringing the customer to their own domain. Brands and businesses were initial skeptical about the validity of social as a marketing and business...

  3. SEO Keyword Strategy for Fashion Ecommerce Websites: It’s All About Trends

    Not only in terms of search volume (see below), but also in designers offering their own interpretation of the style, as evidenced by results from Google Shopping. For further trend optimization and reach, the top 10 keywords for the season should...

  4. 14 Tips on How to Become a More Efficient SEO Professional

    Chances are you probably have a social network open in another browser tab right now as you're reading this, and you've probably checked your email at some point in the last 10 minutes. Buying every day essentials at a store is dead time (set up...