Marketplace ads are powered by "social intent data," which is a way of determining what people want to buy by looking at all the information they share with Facebook – from profile information, to the TV shows and brands they like.
What I do like about Graph Search is that it has the potential to be a true social search engine, or in other words, a search engine about people, rather than topics, shopping, or websites. For some time now, social has been all the rage.
It's one-stop shopping for links in large quantities. There's a lot of duplicate content, excessive cross-linking between sites, and duplicate social signals. Links are important for rankings. We all know that.
Social Proof This led to countless occurrences of people repeatedly clicking the submit button, clogging up the order processing functionality, and causing the shopping cart to stop dead in its tracks.
Here's a quick recap of search and social marketing news and tips from the past week. Google Shopping integrations in universal search drop 79% after shift to paid model – Econsultancy Following Google’s decision to make Shopping a paid product...
Not only in terms of search volume (see below), but also in designers offering their own interpretation of the style, as evidenced by results from Google Shopping. For further trend optimization and reach, the top 10 keywords for the season should...
Top-level category pages will have a different purpose than product pages – and they all center on the user and the shopping experience. Again, the goal is to make the shopping experience better. But ecommerce content can serve an important purpose...
Chances are you probably have a social network open in another browser tab right now as you're reading this, and you've probably checked your email at some point in the last 10 minutes. Buying every day essentials at a store is dead time (set up...
A Conductor study suggested that may be in part because users overwhelmingly turn to search as a discovery platform versus social when it comes to online shopping. If tech media coverage frequency were to serve as a barometer of the relative...
Display disclosures before consumers make a decision to buy — e.g.before they “add to shopping cart. Now, if you're posting anything on a social media platform, that specifically requires disclosure, too.
Billions of searches are conducted each day on popular search engines and social networking websites by people all around the world. Data in AOL contains web and image searches (powered by Google), video (powered by Blinkx), News, Shopping, Maps...
Looking for 18 simple local and social search strategies that are relatively simple to implement and should help you improve marketing performance? Remember that page speed has a big impact at the consideration point of the journey: Social sharing...
There are a wealth of social media measurement tools that enable marketers to find the people who are talking most about their brand, see what type of content they’re sharing and with whom, and how they are sharing it (email, Twitter, Facebook...
A lot can change in the next 11 months, but the continued overall growth of social media on a global scale shows no sign of slowing down just yet. The implications for social media marketers are pretty clear: get into emerging markets before they...
Annotation Text s Google Shopping Feed each color/size combination of the item might be listed individually under its own SKU. If publishers use the interactive elements of Google Catalogs mainly to encourage consumers to put more products in their...
It’s important that business owners understand social is a broad communication medium in use by their customers. Whether a business participates or not in the social conversation, it’s happening. Social is about people.
This was all part of an aggressive effort to restructure the company and grow advertising revenues through targeting mobile and social opportunities. Everyone loves the thrill of victory and the agony of defeat, so here are a few memorable...
The continuous phase, in which we concentrate on program growth, primarily through new content production, link acquisition and social media marketing. Does strategy refer to how we are going to integrate organic search optimization activities with...
Product listings / shopping for buying signals. Look for new sources of query research like social monitoring, owned assets (social profiles), and onsite polls, surveys, or contests. It also increases the likelihood of evangelism, sharing, liking...
Starting with Google’s big push on Google + and SPYW the industry began to push for empirical evidence on the relationship between social and search. Bing also took an interested step into social partnering with Facebook and using Twitter, Quora...
