SEO News

Social Shares

RSS
  1. SEO Is No One-Trick Pony

    Much like PR, social media marketing is about amplifying content and trying to earn links, buzz, social shares, and build brand equity. Once you have developed a list of targeted keywords, you must determine how these keywords match up with content...

  2. "Content Performance Marketing" – 3 Steps to Future Success

    Social shares on blog content However, the path we’ve been on is coming to an end. As brands and marketers, we’re at a fork in the road when it comes to content; the next path we take will either elevate our journey to the next level, or throw us...

  3. Content Is King in SEO, But User Signals Are Also "Crucial" [Study]

    The majority of top-ranked URLs also have a large number of shares, likes, comments, etc. Marketers that are still focusing only on technical SEO are quickly going to be left in the dust by marketers focusing on quality content and social messaging...

  4. Social Customer Service Secrets to Avoid Negative Search Results

    Yet few companies actually use this secret weapon of business growth," Scott shares in his book. Search results beware and be aware, customer service is part two of the social media revolution. The new rules of selling and customer service are here...

  5. 14 Ultimate Link-Building Guidelines to Keep Safe in 2014

    Great content has human engagement and trust signals, such as recognized authorship, quality comments, social shares from influencers within your industry, co-citations, and links. Whereas if you have a publisher readership of more than 100,000...

  6. How to Optimize Your Content Strategy With Social Listening

    If you aren't familiar with social listening, sometimes called social media monitoring, it is the practice of collecting tweets, Facebook shares, blog posts and much more, sorting through the data, and finding key insights and trends related to...

  7. Evaluate Your Surrounding Community to Spark Fresh Ideas

    By considering what other passions your community shares, you can then choose other social brands to evaluate and gain fresh insight. Keep taking that deep dive on a regular basis, but use this quick look to keep your own day-to-day social efforts...

  8. gShift Gives Marketers Additional Ways to Track Content Performance

    The tool allows marketers to track a page or group of pages as part of a campaign to get an idea of impact like organic traffic, social shares, and conversions for that content. Content marketers who are taking the torch in becoming more SEO...

  9. Content Conundrum: The Vanity vs. Performance Dilemma

    Simply following shares, chasing lists, and reporting on social media metrics alone serves little business purpose. Many marketers actually rush to produce content via a stand-alone tactic that may get them shares but serves little business purpose...