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  1. 5 SEM Spying Strategies You Can Use Today to Generate More Profit

    What keywords would they be searching to find my products or services? You can analyze how many PPC advertisers, which keywords they are using, which ads have been shown, how many SEO competitors, and any social mentions for this keyword.

  2. Attention Digital Marketing Director: Read This for Your Social Media Success

    When thinking about your content plan, think how the content you will create and publish will fit the mission and culture of your organization and the value of the products and services you provide. In those planning meetings with your future...

  3. Inside the SES New York 2013 Expo Hall: Networking, Pinball & Swag

    As Cohan explained, they have names like Jim Boykin and Kris Jones in the presentation rooms, their booths on the Expo Floor, and a “top notch commitment” throughout their services. Quantcast steps in offering a comprehensive services with enhanced...

  4. Social Media ROI: 14 Formulas to Measure Social Media Benefits

    Brand monitoring or social listening services at a total of $_______ / year. Check out these handy formulas for calculating tangible social media benefits – advertising, content, leads,research, support, sales, and more!

  5. 10 SEO Truths of 2012 for Agencies & In-House Teams

    As the ways we sell and deliver SEO services continue to evolve, the hierarchy of web presence optimization is a model that may help structure sales contracts and service delivery tasks while ensuring that keyword metrics are focused on conversion...

  6. Research & Thought Leadership: Top 10 Content Creation Ideas

    If content curation seems like too much of a time investment, you may want to explore the dozens of content curation services available on the web. Services like Scoop.it and Curata are designed to help you quickly and easily find relevant news...