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  1. Mobile Ad Revenues Soar as Search and Directories Flatten Out

    One advertising platform that’s on the rise, according to Laszlo, is social media, which was included as its own category for the first time this year. Directory services need to reposition how people sort through, find, and access their content to...

  2. Social Media Monetization in a 'Mobile First' World

    Most social networking companies eventually monetize through advertising, and more specifically through "native advertising" – or non-standard ad units that are specific to the platform and are organically integrated into the content experience.

  3. Facebook Custom Audiences: 7 Strategies Marketers Can Start Using Today

    It's now possible to combine the power of Custom Audience targeting with search retargeting using a digital marketing platform. Now that Custom Audiences are here to stay, what are some of the coolest ways marketers can use the targeting platform...

  4. Effective Storytelling for Brands: How to Drive Discovery & Engagement

    So what exists today is a massive platform for self-expression and sharing of stories that has no parallel in reach, immediacy, or impact in human history and yet brands haven't really taken advantage.

  5. 21 Ways to Scale Content Promotion for Maximum Exposure

    Zemanta is traditionally used to get "natural looking" links from a range of unique domains, but the content discovery platform can also be an effective distribution channel. The same goes for YouTube and other video and content submission services.

  6. The New Inbox: The Intersection of Email, Mobile & Social Marketing

    Make sure there's simple implementation on any ESP platform. Richard Fleck, Vice President, Strategic Services from Responsys, spoke about the importance of understanding who your customers actually are and how to engage them in different points of...

  7. 6 Reasons the Website (vs. Social Media) Should Be the Ultimate Destination for the Brand

    For most selling goods and services, the social platform could reduce potential sales compared to those generated on the ecommerce website where related product and services can be presented to increase the total sale before check-out.